LU YU

Joint 3-month business project between HEC Paris and Dior Couture, conducted within a group of 6 students from HEC. We focused on employer branding strategy for Christian Dior Couture within luxury industry. Our final delivery was highly recognized by sinor management team in Dior Couture and LVMH.

During my internship I have been working in different departments, such as Asset Allocation Research and Products, Frankfurt Trust and Financial Institutions. Deep inside view on the structure of German private banking service Profound understanding of portfolio management First-hand experience with strategic planning of opening up a representative branch in Shanghai Practical experience with the Bloomberg terminal

Representing SSE master students in different promotional channels, mainly in Asian region, particularly Greater China region; Answering admission questions from potential applicants; Using social media to keep on track and maintain healthy relationships with them.

Conducting Asian market analysis for SSE(Stockholm School of Economics)'s admission goal of recruiting more top/performing Asian students; Final delivery of detailed potential Marketing Channels proposal to Admission office after 2 months'​ intensive market research; Final marketing portfolio includes various marketing channels, digital channel(mainly social media), paper channel, education agency, Global education exhibitions or forums in China, Embassy contacts etc.

Proactive and intense exposure to clients. Main leader of one summer school trip project to HK. 20-30 phone calls and interviews per day to clients and parents. Immediate feedback to project manager leads to a extremely efficient working atmosphere.

Proactive and intense exposure to clients. Main leader of one summer school trip project to HK. 20-30 phone calls and interviews per day to clients and parents. Immediate feedback to project manager leads to a extremely efficient working atmosphere.

Marketing; Employer branding; Business development in Asia; Management system in Europe

International Economics; Macroeconomics; Microeconomics; Econometrics; Development Economics; Finance; Accounting; Dynamic macroeconomics; Time series.

International Economics; Macroeconomics; Microeconomics; Econometrics; Development Economics; Finance; Accounting; Dynamic macroeconomics; Time series.