Lars Ullrich

Assisting the chairman, who is responsible for strategic and operational activities related to the Americas, manufacturing coordination, production system development, investment planning, health environment and safety the packaging technology and drive and control division.

In charge of strategic marketing, external affairs, marketing communications, business excellence and internal communications for on and off highway products of Diesel Systems North America. Responsible for defining strategic marketing activities and business opportunities, developing, coordinating and prioritizing external affairs engagements, creating a clean diesel communication campaign as well as developing business excellence including divisional strategy workshops and continuous improvement activity.

Head of regional business unit including sales, business development, engineering, marketing and local manufacturing. Responsible for defining regional, technical and commercial product strategy for NAFTA including coordination of product requirements with Asia, profit and loss calculation for selected sensor product lines, establishment and built up of regional manufacturing footprint, as well as organizational development and (re-) structuring of key resources.

Product Group management for chassis control sensors with responsibilities including commercial strategy definition and execution, project management and implementation of project management tools, analysis of market and product requirements, definition of marketing/product plan, financial analysis to ensure product competitiveness as well as definition and implementation of additional growth objectives.

Analyzed and defined product requirements, ensured implementation in engineering process, prepared, promoted and finalized NAFTA business case analysis as well as developed structural concept for wheel speed sensor organization addressing North American growth potential.