Laura Driessen

Angestellt, Head of Market Strategy and Activation Energy and Perfect Store, PepsiCo Deutschland GmbH

Neu-Isenburg, Germany

Skills

Marktforschung
Markenberatung
Consumer Insights
Kommunikationsoptimierung
Erfahrung mit Paneldaten
Projektmanagment
multivariate Analysemethoden
Text Mining
qualitative Marktforschung
Marketing
Social Media Analyse
FMCG
Automotive

Timeline

Professional experience for Laura Driessen

  • Current 1 year and 11 months, since Jul 2022

    Head of Market Strategy and Activation Energy and Perfect Store

    PepsiCo Deutschland GmbH
  • 10 months, Sep 2021 - Jun 2022

    Senior Brand Manager Lipton Icetea

    PepsiCo Deutschland GmbH
  • 9 months, Jan 2020 - Sep 2020

    Brand Manager Rockstar Energy

    PepsiCo Deutschland GmbH
  • 1 year and 4 months, Sep 2018 - Dec 2019

    Brand Manager Nutrition

    PepsiCo Deutschland GmbH
  • 5 months, Apr 2018 - Aug 2018

    Senior Brand & Digital Manager Landliebe

    FrieslandCampina Germany GmbH
  • 11 months, May 2017 - Mar 2018

    Brand & Digital Manager Landliebe

    FrieslandCampina Germany GmbH
  • 1 year and 10 months, Jul 2015 - Apr 2017

    Business Insight Manager

    FrieslandCampina Germany GmbH
  • 3 months, Apr 2015 - Jun 2015

    Client Manager

    Icon Added Value (strategische Marketingsberatung)

  • 11 months, May 2014 - Mar 2015

    Associate Client Manager

    Icon Added Value (strategische Marketingberatung)

  • 1 year and 1 month, Feb 2012 - Feb 2013

    Junior Manager Methodenberatung

    Icon Added Value (strategische Marketingberatung)

  • 3 months, Oct 2011 - Dec 2011

    Consumer Scan Advanced Business Solutions (Werkstudentin)

    GfK Panel Services

    Advanced Business Solutions

  • 1 year and 4 months, Feb 2010 - May 2011

    Brand and Communication Research (Werkstudentin)

    GfK Marktforschung

    Brand and Communication Research

  • 7 months, Jul 2009 - Jan 2010

    Markenberatung (Praktikantin)

    Icon Added Value (strategische Marketingberatung)

    Methods

  • 1 year and 6 months, Jan 2008 - Jun 2009

    Consumer Scan Personal Care (Werkstudentin)

    GfK Panel Services

    Personal Care

Educational background for Laura Driessen

  • 5 years and 4 months, Sep 2006 - Dec 2011

    Wirtschaftsmathematik

    Friedrich-Alexander-Universität Erlangen-Nürnberg

    Marketing Statistik Quantitative Methoden

Languages

  • German

    First language

  • English

    Fluent

Interests

Reisen
Kochen
Orchideen
FMCG
Marken
Consumer Insights
Social Media Analysis

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