Laura Maas

More visibility. More inquiries. I help service providers in Stuttgart to be found more easily online – with a clear strategy, compelling content, and measurable results.

Delivered targeted freelance projects during parental leave, supporting local organizations with logo design, website strategy, and communication consulting. Collaborated with an educational institution, a sports club, and small businesses to strengthen their brand presence and digital communication.

Strategic responsibility for building digital structures to support the international positioning of an award format. - Development of a scalable digital brand and distribution architecture - Establishment of strategic partnerships to expand international reach - Introduction of automated and segmented communication systems - Implementation of a data-based reporting and performance steering framework

- Built and strategically led a holistic digital brand in both B2B and B2C contexts - Developed a scalable digital brand and system architecture across e-commerce, content and communication - Conceptualized and launched a brand-driven e-commerce system with structured conversion logic - Integrated sustainability as a strategically embedded brand value across key touchpoints - Built a curated platform for international sustainable brands, including partner and distribution structures

- Structured and managed visual assets for large-scale media productions - Streamlined editorial workflows - Coordinated external partners and photographers

- Contributed to strategic communication and positioning concepts for international brands - Conducted competitive, audience and market analyses - Supported workshops in consumer insights and business development

Supporting production and project workflows across media projects

Course content: marketing communication with a strong focus on market research and consumer psychology, concept development, cross-media campaigns. My education in marketing communication gave me the knowledge and skills for dealing with complex responsibilities of communication management, market

design theory, practical design work (grafic design, typography, photography, film, packaging) communication studies and strategy, psychology of advertising, history of art, design and media, business studies/marketing, media law, web policy, ethics in design and media. Target-oriented design of c