Laurent Appercel
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Laurent Appercel
- Bis heute 11 Jahre und 6 Monate, seit Dez. 2013
Senior Marketing Manager
BBright
In charge of product management, product marketing, company communication and initial international business development for: * HEVC 4K/UltraHD real-time high-end video encoder for professional applications such as Live broadcast (satellite, terrestrial and cable networks) or Live OTT & multiscreen IP video applications * Laser light sources for theater-based or large venue event video projector BBright was founded in Q4 '13 and is located in Rennes - FR Twitter: @BBrightVideo www.bbright.com
- 6 Monate, Nov. 2012 - Apr. 2013
Sales Manager for Central - Eastern Europe
ENENSYS Technologies
Directly in charge Sales / Customer Management / New Business Opportunity development for high-tech network adaptation equipment used in digital terrestrial video broadcast (ie. DVB-T and DVB-T2). Customers are terrestrial TV network operators or TV channels and are located in Eastern Europe. Position based in Brittany / France
- 6 Jahre und 5 Monate, März 2006 - Juli 2012
Business Development (Asia - Europe) and senior Marketing Manager
Silicon Labs
Responsible for Product Marketing and Business Development on a family of digital TV demodulators and silicon tuners used in the TV and STB industries. New product ideas that leads to innovative DVB demodulator products. Main customers located in Korea, Taiwan, Singapore and Europe, Turkey, South Africa. High market shares achieved with the two top Korean customers. New customers won in Turkey and Europe.
- 2 Jahre, März 2004 - Feb. 2006
Marketing and Business Development Asia
ST Microelectronics
In charge of ST TV SoC for the Taiwanese market. Product management of Audio Decoders for iDTV applications. SAMSUNG TV won as a key customer.
- 3 Jahre und 1 Monat, Feb. 2001 - Feb. 2004
Worldwide Business Development Manager
Philips Semiconductors
In charge of pre-sales / business development for a familly of DVB demodulators. Strong support to key account managers for HUMAX (Korea) and SAGEM. High market shares achieved at main customers
- 9 Jahre und 2 Monate, Dez. 1991 - Jan. 2001
Product Marketing Europe / New Project Business Development
3M France
From 1999 - 2001: launched a specific project for custom thermoformed shieldings to be used in mobile phone applications. Started in 3M with product marketing for the TEXTOOL brand (chip sockets) in Europe.
Ausbildung von Laurent Appercel
- 1 Jahr und 3 Monate, Aug. 1989 - Okt. 1990
Marketing Mastère
ESSEC - French High Business School
Consumer and industrial goods product marketing
- 4 Jahre und 10 Monate, Sep. 1984 - Juni 1989
Electronic Engineering
ESIEE - French Engineering School
Semiconductors and digital signal processing
Sprachen
Englisch
Fließend
Französisch
Muttersprache
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