Dr. Laurent DECORY

Owner, Managing Director, BlueJet Consulting

Hamburg, Germany


Pharmaceutical industry
Medical Devices
Market access
Product launch
International Sales and Marketing
Go-to-market strategy
Strategic Planning
Resource Allocation
Sales Effectiveness
Health economics
Digital marketing
Customer Relationship Management
Mergers & Acquisitions
Market Analysis
Business strategy
Sales Management
Key Account Management
Performance Management
Closed loop marketing
Change Management
Wound Care
Cross-functional Team Leadership


Professional experience for Laurent DECORY

  • Current , since Jun 2020

    Board Director

    Aurealis Therapeutics

    Aurealis Therapeutics develops AUP-16, the four-in-one biologic drug for chronic non-healing wounds and regenerative diseases. Chronic wounds represent a major unmet medical need and a significant burden to patients and society. I'm working with the team to bring this game-changing technology into clinical proof-of-concept and commercialization. I also share the passion to expand this clinical grade drug product across a spectrum of regenerative and inflammatory indications

  • Current , since Jan 2020

    Managing Director

    BlueJet Consulting

    BlueJet Consulting provides Commercialization Consulting for Pharma, Biotech and MedTech: Business Transformation, Resource Allocation, Launch Readiness & Execution, Segmentation & Targeting, Execution Excellence

  • 5 years and 9 months, Apr 2014 - Dec 2019

    Senior Vice President, Global Commercial Excellence

    BSN medical GmbH, an Essity Company

    BSN medical, now part of Essity, is a global leader in wound care & related vascular diseases, lymphology and non-invasive orthopaedics with well-known brands such as Leukoplast, Cutimed, JOBST, Delta Cast and Actimove. My role is to mobilize the organization towards commercial productivity, execution, and launch excellence globally: implement commercial expansion strategy, optimize go-to-market models and ensure transparent execution globally, launch excellence, strategic merger & acquisition, e-Commerce.

  • 2 years and 2 months, Dec 2011 - Jan 2014

    Senior Director, Business Operations & Implementation, Europe & Canada


    Takeda new commercial model definition. Affiliate re-design, capability deployment, CRM enablement, launch excellence in specialty: Oncology, Gastro-Enterology, CNS. Support Region, country and franchise heads in Europe and Canada. Commercial Integration Takeda-Nycomed Europe & Canada Commercial expansion in Emerging Growth Markets

  • 3 years, Jan 2009 - Dec 2011

    Senior Director Commercial Effectiveness

    Nycomed: a Takeda Company

    Lead business transformation in Europe, Canada and emerging growth markets (Asia, Middle East): resource optimization, key account management, commercial design, EBIT maximization, product launch and growth (Oncology, Surgey, Respiratory, Rheumatology, Gastro-Enterology), CRM and performance management. Support to area management, commercial integration / M&A. Managed HQ team and global implementation network of Regional champions.

  • 4 years, Jan 2005 - Dec 2008

    Director Sales Force Excellence

    Sanofi Group

    Sales force effectiveness, sales and marketing resource optimization, call effectiveness, first line management transformation program, fact based segmentation and targeting, team coordination with 25 countries, product launch maximization (Oncology, Diabetes, Cardiology, Osteoporosis, CNS)

  • 2 years, Jan 2003 - Dec 2004

    Director Commercial Effectiveness

    Aventis Pharma

    Segmentation and targeting, profiling, marketing optimization, customer relationship management, multi-channel marketing and sales, product launch support in Oncology, Cardiology, Thrombosis, Diabetes and Anti-Infectives primarily in EU 5.

  • 3 years, Jan 2000 - Dec 2002

    Digital Marketing Director, Head of Oncology Global Disease Program

    Aventis Pharma

    Multi-channel Marketing and Sales, nurse and patient-support programs, Medical Education and KOL management, collaboration with patient associations. Support global launches in Oncology, Diabetes, Thrombosis. Award-winning ZoomCancer, ZoomDiabète disease management & digital programs including medical education, online communities, e-newsletters, mobile channels... Support to mature portfolio through direct marketing and eCommerce initiatives. Head of Oncology global disease program.

Educational background for Laurent DECORY

  • 2 years, Mar 1998 - Feb 2000

    General Management, International

    ESSEC Business School

    Marketing and Sales, Finance & controlling, Human Resources, Commercial Law, Supply Chain, eCommerce, Change Management

  • 4 years and 1 month, Sep 1985 - Sep 1989

    Neurosciences & Pharmacology

    Université Bordeaux II

    Central & peripheral nervous system, hearing and deafness, impact of antibiotics and noise exposure, electron microscopy, cell culture, acoustics, physical and electrical modelling

  • 10 months, Sep 1984 - Jun 1985


    University of Bordeaux 1

    Central and peripheral nervous system, pharmacology, physiology, cell biology, patho-physiology, electro-physiology


  • English


  • French

    First language

  • Spanish


  • German


  • Italian



Music production
Swimming (sport)

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