Lea Bachmann

Responsible for corporate fundraising and partnerships

Planning and executing the launch of a new product in the FMCG market in Switzerland and Austria: Execution of market and competitive analyses, execution of market research in regards to product acceptance, purchase willingness, and price sensitivity, calculation of the market potential, Development of the launch strategy and tactics

Developing a marketing strategy for a project to be launched, identifying and evaluating innovative fund-raising strategies for the Indian Market, designing marketing materials (leaflet and teaser flyer) aimed at acquiring new project partners

Planning and executing a European-wide LCP promotion and projects aimed at creating a spill-over effect between contact lenses and LCP, developing a migration strategy designed to move consumers from a discontinued to an upgraded product, creating and launching an innovative promotional offer called “travel pack” aimed at diversifying the LCP portfolio, conducting price and market-share development analyses, and deducting accurate actions and measures.

Involved in various tasks and projects concerning the internal strategic development such as, designing a project controlling tool, composing the Department's annual report 2007 and 2008, organizing and coordinating a board members' workshop, substituting of the Secretary General’s assistant

Member of a task force responsible for the partial privatisation of the University Hospital of Zurich and the Hospital of Winterthur

Intern at the Human Resources Division

Part-time research assistant: Responsible for interviews (in German and French) in various areas of research

Hospital Management