Leah Dellmann

Product Planning eBay ads / Global Product Solutions Team / Voice of the customer lead EU

• Development of a new brand communication and the B2B brand positioning by analyzing the brand environment, competitors as well as the B2B target group • Management of influencer cooperations from research, initial outreach and engagement to negotiation, execution, KPI tracking and analysis • Lead generation cooperations such as paid digital marketing, advertorials and local lifestyle

• European roll-out assistance including organization of launch events • Organization of conference participations, management speaking opportunities and award applications including pre-selection, approachment and application process • Advertisement concepts including Advertorials and Contests • Elaboration and implementation within the team of Social Media campaigns such as #HeatResponsibly • Participation at the launch of tado° Cooling Kickstarter campaign

• Development of strategic market evaluating factors including pricing, e-commerce structure and competitor analysis • Creation and project management of the Quandoo Award • Strategic development and thematic conception including B2C and B2B activities such as a restaurant guide (online and offline), merchant events, gastronomy guidebook • Point of contact for entire press work including creation and observation of European B2B/B2C press releases and preparation of distribution lists

• Frequent print and online media monitoring – Research on public opinions, competitors and trending topics • Editorial calendar alignment across departments and primary areas of interest (Energy, Tech, Business, Design) • Execution of press work including creation of B2C press releases, preparation of distribution lists and liaising with press contacts – Accomplished publications in significant media outlets • Organization of tado’s presence during tech consumer trade shows

• Concept development with focus on repositioning the Swarovski brand image – Lifestyle offline and online magazine, special editions, thematically created advertorials placed in key media outlets, specific press events • Competitive analysis of fashion jewelry brands: Determination of competitors in German market including factors as target group, product range – Weighting based on pricing, revenues, and followed by an analysis of marketing activities measures • Organization of press events

• Mailing and press release creation and development of seasonal collections and special projects • Preparation of detailed trend reports twice a year with focus on colors, shapes and accessories • Regular contact for client concerns and press representatives

• Preparation of weekly and monthly clipping reports • Management of daily press work such as sample - and text requests • Press sample organization including pre-selection based on magazine research, ordering, archiving and shipping

Abteilung M - Persönliches Büro des Ministerpräsidenten / Abteilung für "politische Grundsatzfragen"