Lena Haas

Digital Product Manager with focus on digital campaigns, online content, digital presence, omnichannel marketing, Sales Force and lead management including all MDS Products. Omnichannel campaign planning, assembly and building, roll-out, monitoring & performance optimization, metric tracking and campaign reporting; eLearning development, customer centric approach to digital content, online webinars and in person conferences including digital coverage, newsletter content creation and management

Product Manager in Medication Delivery Solutions for Vascular Access Management with focus on digital marketing at the global medical technology company BD. Marketingplans, product management & training, backorder management, product launch, competitive market analysis, pricing strategy and analysis, (digital) campaign roll-out, omnichannel development

Digital media and communication of businesses, social media, users and journalists online, network analysis, project management, media psychology, motivation and emotion analysis

Creative, hands-on, theoretical and basic skills concerning digital and social media. Independent working skills, management of projects and data processing, scientific working and writing, photo, video and audio-editing skills, camera usage, design softwares GIMP & Canvas, corporate communication seminars