Lin FANG

Online & Offline account management for Hyundai Motor Europe. Budget control & supplier invoice tracking. Market toolkits creation, market localization supervisor and support . (28 Hyundai markets within Pan EU) Project management and support on 360-degree communication campaign developing, implementation and production.

Assisted Marketing Manager with all marketing and communication activities within Pan EU. In charge of agency briefing and coordination on creation, productions of communication material.(Brochures, print ads etc.) Responsible of social media content planning. Assisted in Google AdWords campaign. Daily maintenance of company website and survey design for website satisfaction improvement. Supported on preparation of trade fairs.

Information collection on global markets for better understanding of market environment. Data analysis on consumer to identify potential markets. Preparation and presentation of key findings to the management. Consolidation insights from external studies to assist PGs marketing strategy. Internal study on market-sizing of autonomous driving, OEMs Option strategy etc. Project with ICN School for the deployment of research project ‘Generation Y’ in France.

Responsible of monthly operational report. Assisted in environment and competitor analysis for brand presentations. Supported product managers on new 500L model launch by navigating market trends, customer intelligence and competitors’ communication campaigns.

Responsible of researching and drafting project reports. Maintenance and updates of company website, social media. Assisted in e-mail campaign to potential clients. Support on media coverage plans.

International Marketing, Marketing Strategy Service Marketing, Direct Marketing Customer Intelligence, Customer Behavior Pricing, Product Development, Distribution B2B Marketing

Fundamental Advertising Theory: Advertising Research & Planning, Media Plan Brand Management, CIS planning Graphic Creativity, Film Language, Editing