Luca Pilati

Administer existing custmers, ensure marketing strategies and design customer promotions. Realize and evaluate reports. Suggest appropriate changes. Monitor all existing and prospective markets mainly in Europe and assist to enhance business opportunities developing new products. E-Commerce: Interaction with the main E-Commerce players in Germany (Amazon, Wayfair) Optimize web content to increase traffic and sales Provide information for the Flash Sales (Westwing, Zalando, Veepee)

Monitoring customers activities, business development, negotiation, key accounts visit. For Italian Market: Brand developing, promotion campaign, product launch, sales analysis.

Developing brochures, catalogue, leaflets in cooperation with an external graphic lab. Developement of the company website and Newsletter. Improving and updating the CRM system. Organizing the exhibition stand in the main Italian trade show (Fiera Internazionale del Bovino da Latte)

commercialize a complementary feed for cats and dogs. After a production cost analysis, I was mapping the distributors and petshops in Italy and wisiting them in order to propose the product and get the feedbak.

Market Studies: the aim of the intership was to study the Italian pet food market. Customer identification, Consumer purchasing habits, benckmark, SWOT, product positioning. Attendance to the main national and international petfood exhibitions

Leadership competencies including effective communication, decision making, teamwork, focus, and interpersonal skills.