Luca Pisati

Accountable for the overall Turnover, Revenues and Contribution Margin for the HOTEL DE brand for the End Consumer segments (Small and Medium Enterprises, Leisure) across all marketing channels (Engagement, Performance, Partnerships) Leading Business Management activities over the legacy platforms (desktop web, mobile web, apps) Leading migration to the new e-commerce platform as principal Business stakeholder

Led Product Management activities for legacy web, responsive and mobile apps: Product Strategy, new set of Tracking and Analytics requirements, Evangelised top management, Mktg and UX on persuasion and e-commerce sales techniques Defined and implemented a lean Build, Measure and Learn cycle with the goal of boosting conversion rate - Dual Track Agile process (Discovery and Delivery) - Achieved in less than two months double digit conversion optimization on SEM and Metasearch

Independent Consultant: - Customer Experience - Strategy - E-Commerce - Product - Innovation - Project Direction - Transformation

Led all Digital Design activities (desktop, tablet and mobile): User Research, Information Architecture, User Experience, Visual Design and Copywriting. Defined a new Experience Strategy. Benchmarked competition. Oversaw new visual guidelines development, SEO guidelines integration, customer journeys, product positioning, commercial messages, branding alignment, and tone of voice.

An in-store Digital Showroom for home appliances and Cross-Channel project, for a multinational retailer owning one of the largest hypermarket chains in the world. Managed the relationship with the client and acted as the main point of contact.

Led all Digital Design activities: User Research, Brand exploration, User Experience and Visual Design Defined the global product Vision. Defined the mobile Strategy and Product. Benchmarked competition: immersive street display, 3D city mapping, hyperlocal data. Advised on immersive interactive navigation techniques, pseudo-3D transitions, full-3D city representation, street view image processing (light and details enhancement) Oversaw the entire mobile development process.