Lucian Neacsu

Key highlights: • Coordinate all M&A activities related to the acquisition and the integration of three pharmacy chains totaling 150 locations. • Relocation of 10 to 30 of the pharmacies every year, • Saving millions of euro every year in negotiation with landlords, • Develop a new and appreciated standard design for the pharmacy layout. • In charge with construction, shop fitting and maintenance of 400+ locations.

Key highlights: • Definition of new brand positioning for Sensiblu. • Building of a team of marketing specialists capable to implement all requirements of the new positioning. • Differentiate Sensiblu by developing own brands, private label products and introduction of exclusive brands. • Re-launching of the loyalty card program. • Sensiblu became the 5th Most Valuable Brand in Romania in 2006 and the only Romanian brand in top 10 Superbrands in 2010

I was assigned in a unique position for Coca-Cola System, reporting to both General Managers of Coca-Cola HBC Romania and Coca-Cola Services and responsible for the relationship between the two companies. I managed also the Research Department. Key highlights: • Initiate a new way of sharing business outcome. • Organize a new set of intercompany meetings, trainings and programs, common forecasting and objective setting process building trust and effective intercompany teams

In the first half of 2000 all Coca-Cola bottlers in Romania merged into one company: Coca-Cola HBC Romania. I was part of the Merger Integration Team in charge with designing the shape of the Sales and Marketing Departments of the new company. As Country Marketing Manager I was responsible for channel customized communication, programs and materials and for preparing plans and ensuring all support for trade implementation of national programs (promotions, launch of new products).

Recruited by the franchisee of Coca-Cola specifically as a marketing expert, I developed my sales and distribution skills being able after 2 years to take over the entire Commercial Department. I lead a 750 employees department in charge with all sales, warehousing, secondary distribution and local marketing activities for half of the country (both direct and indirect distribution and key accounts.

Second in command in the representative office of The Coca-Cola Company, I was responsible for managing all brands of The Coca-Cola Company including launching, diversifying packages and flavors, communication (ATL and BTL), brand presence, etc. Key highlights: • Launching all core brands of The Coca-Cola Company (Coca-Cola light, Fanta, Sprite, Cappy) • Lead consumer preference and usage indicators for soft drinks. • Develop and execute first ever national consumer promotion in Romania.

Fine Mechanics