Lucka Lucy Nemes

I support teams in making smarter, more human decisions by helping them gather, visualise, interpret, and apply data with purpose. My work sits at the intersection of data strategy, customer insights, and digital product development — always grounded in real business needs and cross-functional collaboration. What I help with: - Data & AI Strategy - Data Literacy & Capability Building - Data Storytelling & Decision Enablement - Customer Analytics & Experience Strategy - Cross-Functional Team Guidance

Client: McKinsey & Co. - Co-created CX measurements for a digital transformation project - Analysed performance of digital channels to explain what’s driving customer satisfaction and identified optimisation potentials

- Defined strategic goals and generated insights for multinational and DAX clients across industries, based on analysis of target groups, market dynamics and trends - Strategized and monitored digital campaigns for one of the largest German international retailers, working closely with C- Level Stakeholders - Identified CX improvements potentials based on the performance analysis of different digital channels

- trivago & Google partnership contract - Responsible for integration of Google products in trivago platforms - Worked with cross-functional teams to set up A/B tests for continuous product improvements - Repeatedly analyzed the performance of products and tests and strategized ways to optimize experience and drive revenue

-Developed market, product and benchmark studies to analyze viability of existing and potential partners and their markets -Analyzed extensive data of the global telecommunication industry -Prepared and executed internal C-level stakeholder interviews for the purpose of master’s thesis and proposed the innovation strategy for Deutsche Telekom

-Managed and coordinated marketing and fundraising campaigns across Singapore, Vietnam, the Philippines and Malaysia, resulting in increased campaign consistency across the region -Gained strong experience with SEA’s largest international non-profit organization, working within the team to develop opportunities, promote brand and drive the conversation -Developed strategic plans for implementation of mobile mammography screening unit in Malaysia, which lead to increased accessibility of such service

Double degree: Marketing & Innovation Strategy

Double degree: Digital Innovation Strategy