DIEGO ALCAZAR FUENTES

DIRECTED CREATIVE STRATEGIES AND LAUNCHED A NEW SUB-LINE (0–1), BUILDING A PERFORMANCE SPORTSWEAR BRAND THAT CAPTURED INTERNATIONAL MARKET GROWTH. LED END-TO-END DESIGN PROCESS: TREND RESEARCH, CONCEPT DEVELOPMENT, PRODUCT LINE PLANNING, AND FASHION PHOTOGRAPHY DIRECTION. BIG DATA, CONSUMER INSIGHTS, AND TREND FORECASTING INTO INNOVATIVE, MARKET-RELEVANT COLLECTIONS. COLLABORATED WITH SUPPLY CHAIN TEAMS TO DELIVER COST-EFFECTIVE, HIGH-VOLUME PRODUCTION WITHOUT COMPROMISING DESIGN INTEGRITY

END-TO-END CREATION AND LAUNCH OF A MATERNITY-FOCUSED UNDERWEAR BRAND, FROM CONCEPT DEVELOPMENT TO MARKET POSITIONING AND FULL COLLECTION ROLLOUT. DEFINED AND EXECUTED CREATIVE AND COMMERCIAL STRATEGY, LEVERAGING MARKET INSIGHTS AND CHINESE CONSUMER ANALYSIS TO SHAPE ODM OBJECTIVES. DIRECTED PRODUCT DEVELOPMENT LIFECYCLE, BALANCING INNOVATIVE TREND ADOPTION, FUNCTIONAL MATERNITY NEEDS, AND COMMERCIAL VIABILITY.

DIRECTED END-TO-END CREATIVE STRATEGY AND SEASONAL DEVELOPMENT, GUIDING JUNIOR AND SENIOR DESIGNERS FROM CONCEPT TO FINAL PROTOTYPE. LED CONCEPT CREATION, COLOR/MATERIAL/TRIM SELECTION, AND PROTOTYPE DEVELOPMENT WHILE ENFORCING COST PARAMETERS AND PRODUCTION FEASIBILITY. BIG DATA AND MARKET INTELLIGENCE TO DEFINE ODM OBJECTIVES, ALIGNING COLLECTIONS WITH CONSUMER NEEDS, TREND RELEVANCE, AND COMMERCIAL VIABILITY

LED CREATIVE DIRECTION FOR A HIGH-END FASHION PROJECT DEEPLY INSPIRED BY CHINESE HERITAGE, BLENDING ROYAL AESTHETICS, QIPAO TRADITIONS, AND MODERN DECONSTRUCTION TECHNIQUES. CURATED PREMIUM MATERIALS—INCLUDING HIGH-GRADE LEATHERS, SILKS, TRIMS, AND EMBELLISHMENTS—ENSURING BOTH REFINEMENT AND AUTHENTICITY. PERSONALLY DEVELOPED GARMENT PATTERNS AND COLLABORATED CLOSELY ON CONSTRUCTION AND FITTING, SOLVING TECHNICAL CHALLENGES TO ACHIEVE FLAWLESS EXECUTION.

CEDIM's Degree in Design and Fashion Business focusses on the comprehensive training of design professionals and fashion business. The program includes specialised subjects in design, innovation methodology and business fundamentals, as well as practical experience in international fashion events. Students develop skills in the creation of collections, patterns, and project management, preparing them for a future in fashion, retail, advertising and marketing workshops.