Madhur Virmani

Generated €2.5M+ in client revenue through integrated paid media campaigns across Google Ads, Facebook Ads, LinkedIn Ads, SEO, & email marketing for e-commerce and SaaS clients Delivered 100+ monthly B2B leads for SaaS clients & generated 20+ monthly Marketing Qualified Leads (MQL). Developed and executed SEO strategies Implemented comprehensive marketing technology stack & workflows including HubSpot, Google Analytics, Facebook Business Manager, & LinkedIn Campaign Manager across client portfolios

Led marketing & Digital strategy, generating €15M in profitable business growth for SaaS & IT consulting services Developed and executed multi-channel lead generation campaigns through SEO, LinkedIn, and PPC that acquired 60+ new enterprise customers & cross-marketing partnerships Built and managed thought leadership content strategy and user journey optimisation that enhanced the website conversion rates Orchestrated end-to-end digital customer acquisition through user journey tracking & analytics

Led campaigns for subscription-based eBooks & OTT platform, delivering ROI through Google Ads, social media, email marketing, & DSP campaigns while reducing CAC by 25%. Executed cross-marketing initiatives with Telecom providers to bundle eBooks and OTT subscriptions, generating new revenue streams & expanding penetration across carrier networks Implemented subscription optimisation strategies that increased ARPU by 17% & extended customer lifetime value through targeted upselling and retention campaigns