Madhur Virmani

Responsible for driving customer acquisition through integrated paid media campaigns across Google, Meta, TikTok, LinkedIn, and programmatic advertising for e-commerce (B2C) and SaaS (B2B) clients. Achieved 25% reduction in cost per acquisition while managing 15+ client accounts. Implemented retargeting and marketing automation workflows that reduced customer acquisition to activation time by18%. Delivered 100+ MQLs for SaaS clients through targeted LinkedIn campaigns & content marketing.

Established cross-marketing partnerships with platform providers and technology vendors, expanding market reach and generating qualified leads through collaborative campaigns. Built and managed thought leadership content strategy and user journey optimisation that enhanced website conversion rates. Orchestrated end-to-end digital customer acquisition funnel with advanced user journey tracking and analytics, optimizing touchpoints from awareness to conversion

Led campaigns for subscription-based eBooks & OTT platform, delivering ROI through Google Ads, social media, email marketing, & DSP campaigns while reducing CAC by 25%. Executed cross-marketing initiatives with Telecom providers to bundle eBooks and OTT subscriptions, generating new revenue streams & expanding penetration across carrier networks Implemented subscription optimisation strategies that increased ARPU by 17% & extended customer lifetime value through targeted upselling and retention campaigns