Mahnaz Jaldi

- Analyzed patient intent and behaviour to improve clarity and trust across booking and consultation flows - Supported UX writing for medical user journeys, improving the clarity of microcopy and instructions - Identified friction points based on interaction data and user patterns - Collaborated with product and design teams on flow optimisation and user guidance - Ensured consistent, accurate, and user-friendly communication within a healthcare context

- Conducted keyword research, user intent analysis, and competitor benchmarking - Evaluated user behaviour across job-search flows and recommended structure improvements - Supported the organisation of landing pages based on user needs and search behaviour - Produced analytical reports for product and marketing teams to support decision-making - Collaborated with the technical team to resolve content and structure-related issues

- Managed and updated website content based on user needs and medical requirements - Collaborated with developers and designers to improve digital experience and information structure - Analyzed user interactions to identify UX and content issues - Supported basic content strategy planning and cross-functional coordination - Ensured accuracy, accessibility, and clarity of content across the platform

- Conducted detailed time–motion and work movement studies within operational banking teams - Identified workload inefficiencies, process bottlenecks, and misaligned task allocation patterns - Proposed improvements to team structure, task distribution, and workflow sequencing - Delivered a final analytical report with actionable recommendations to management

Relevant coursework: Innovation Management, Project Management, Digital Marketing & Analytics, Cognitive Psychology, Cybersecurity & Digital Risk, HR Systems, Digital Competencies, AI–Human Collaboration

Relevant coursework: Software Systems Engineering, Organisational Architecture, Process Optimization, Decision-Making Methods, Project Management, Total Quality Management, Enterprise Architecture

Relevant coursework: Operations Research I & II, Probability & Statistics for Engineering, Production Planning & Control, Industrial Quality Control, Engineering Economy, Project Control & Management, Computer Programming (C++)