Maíra Ocarino

Strategy planning, sales pipeline management in the CRM system, and analytics reports with sales KPIs; Prospect and communication with leads (whatsapp, telephone, e-mail), proposal presentation, and follow-up, using consulting selling and SPIN selling; Development of retention actions, focusing on the customer experience; Management of corporate relations (fairs and visits) at the national level; Work with peers in the other campuses: China, France, and the USA (meetings, projects, monitoring of results).

Creation of the sales pipeline on the CRM system, and sales analytics reports; Development of the strategy of the inbound marketing campaign; Prospect and communication with leads, proposal presentation, and follow-up (consulting selling and SPIN selling methodology); Development of corporate relations with high schools (fairs and visits) at the regional level; Work with peers in the other campuses (CH, FR, USA): meetings, projects, etc; Results: Sales goal surpassed by 50% and 100 proposal presentations.

Sales of bachelor and short-term programs and support the development of marketing campaigns; Customer service; Support on the content update on the website designing an SEO strategy; Support for the launch of new programs; Support in the organization of corporate, academic, and institutional events.

Support for international partner (SKEMA) with: International student and professor service with a focus on customer satisfaction; Development of actions to improve customer experience; Support corporate and academic events and sales of the bachelor program.

Leader of the Welcoming Committee; Local and international student service; Organization of intercultural events with international students and professors; Development of "at-home internationalization" actions.