Manasi Akre

• Managed multiple paid media campaigns across Google Ads, Facebook, LinkedIn, and more • Optimized keywords, ad copy, and bids, resulting in 80% ROI increase • Conducted A/B testing to improve conversions and engagement • Collaborated with creative, marketing, and PR teams to align objectives • Supported SEO/SEM, long-form copywriting, and email marketing

• Designed and executed high impact paid social media campaigns targeting B2B clients. • Managed budgets up to $20,000, optimizing spending for maximum performance. • Utilized DataStudio and performance analytics tools to generate insightful reports and inform strategic decision-making. • Implemented strategic adjustments based on real-time analytics to improve audience engagement and conversion.

• Led paid media budget management and performance tracking across multiple platforms. • Engineered, tracked, and evaluated performance data using Domo and Excel. • Built and maintained partnerships for affiliate and influencer marketing initiatives.

• Supported marketing execution, planning, and creative processes • Organized materials and assisted with customer meetings • Conducted market and consumer research using APIs, social listening, fieldwork, and competitive analysis • Cleaned and formatted data for insightful analysis and proposals • Assisted in brainstorming, planning sessions, and project coordination/tracking

• Developed marketing and branding strategies for clients • Managed content across social media, websites, videos, and print • Directed artwork for marketing campaigns • Handled client social media (Facebook, Instagram, LinkedIn, etc.) • Led a creative team of designers, writers, and marketers • Created monthly content buckets with posts, taglines, ads, and videos

• Created product catalogues and creative copies • Provided coordination between the production team and the marketing team • Worked with photographers for quality pictures of the products • Assisted in product designing by providing thoroughly researched trend reports