Manfred Strobl

At Webrepublic - a well known Swiss performance agency - I support growth in 3 main clusters: • Extend and deepen the WR partnerships with media vendors (existing and new partners) • Propel innovation and create (new) potentials and opportunities • Maximise the agency's value chain with all advertising stakeholders

• Stevie.cloud is a StartUp in Media planning for SMB (small and/oder medium sized businesses). It is designed to transform media selection and campaigning for such companies that are looking for an easy-to-use SAAS solution rather than an specialised agency. • I will support Stevie.cloud to become a player in digital media.

• Business Development for IT and Research enabler IMMEDIATE, Germany - THE backbone of WEMF, Switzerland, with regards to Software Development and Maintenance

• C Wire is unique in its approach to offer advanced media planning solutions for contextual targeting • C Wire wants to scale its success story further with more focussed international business development

• Supporting an IT Nearshoring-Company in its ongoing success story with European Clients • Maintaining sustainable Client Relationships and propelling the S4-IT Business further with New Customer Potentials

• Consulting WEMF in its mission to expand/innovate their product portfolio (WEMF is the backbone of Swiss media research data especially for agencies) • Supporting WEMF in developing an innovative and holistic planning tool for media agencies. It is called agency.os and it will propel users in agencies to a new way of working more efficiently and even more effectively.

• Expanded the offering of classic into even more digital media strategies, various data dashboards based on tracking, modeling and fostering consultancy activities • Founded Hoy AG in 2016 as a spin off for Ad-Tech, best-in-class Programmatic, Targeting Solutions, Data Management, Big Data Analysis and other digital assets • Secured Mediaschneider’s position as the top and premium media agency in CH incl. success in new bizz, resulting in many new clients, hence, boosting market share

• Expanded one-brand OMD to a multi-brand OMG Switzerland (OmnicomMediaGroup), consisting of OMD, PHD and RightCallMedia (digital only) • Ensured an even stronger market position through broader media offering, more client wins and better negotiation results among many media publishers

• Agency leadership for Frankfurt's Optimedia, a branch of Zenith • Maintained and further developed existing business (e.g., Nestlé Germany) and acquisition of new customers (e.g., Richemont, HTC, Entega)

• Ensured brand leadership for Yentreve, a new and innovative SUI-drug • Steered an effective alliance re: co-promotion with Boehringer Ingelheim • Managed all marketing planning and implementation of brand strategies

• Successful marketing planning and execution for all of the Center’s Tech Strategy (Lilly Center for Women’s Health) • Headed up disease state management for new molecule duloxetine indication SUI • Previously planned EU launch of Humatrope’s (growth hormone) injection pen

• Managed beyond-the-box solutions, software, and ISP programs from development stage to marketability in 3 – 6 months’ time frame • Received award recognitions, i.e., for the Digital Audio Receiver, THX certified Dimension systems, which leveraged Dell in non-PC business • Received top 10% performance rating for fiscal year ending and the “Significant Achiever Award” during a large-scale ovation event

• Organized entire set-up of new office, hired market specialists and managed business in most profitable region (more than 30% of total volume) • Controlled sales advisors and sales field force, monitored all sales activities • Dealt with top decision makers in industry and agencies

• Media: built up new media mix, screened and selected agencies, created media strategies and negotiated with publishers, e.g. TV: “pool-responsibility“ for total Benckiser Germany / boosted media efficiency by 43% • Trade Marketing: installed 4 trade audits/year, built up trade concept for reduced administration work, controlled outlet decoration in 3,800+ stores • Event marketing: planned and executed 8 large company events

• Researched all 4 trade channels plus consumer behavior and politics • Tracked advertising response (recall, recognition) • Built up “highspot“ panel (city monitor covering 45% of volume) • Supervised workshops with managing directors and marketing managers

• Developed research concepts, questionnaires, analysis and presentations • Took over marketing studies, especially in car market & acquired two clients

• Rotterdam School of Management, The Netherlands • Degree: MBA/MBI (Master of Business Administration/Business Informatics) • Graduated with honors (top 2 position out of 120 students) • Exchange: Grad School of Business at University of Texas, Austin, USA