Marcela Ceballos

Bis 2025, Design Researcher - Service Designer, DroidSolutions GmbH
Leipzig, Germany

Fähigkeiten und Kenntnisse

Service Design
User Research
Human-Centered Design
Design Research
Customer-Journey mapping
Qualitative Research
Usability Testing
User Experience Design
Design Thinking
Illustration
Cultural Management
User Experience
Empathy
User Centric Design
Facilitator
Moderation

Werdegang

Berufserfahrung von Marcela Ceballos

  • Current 8 years and 8 months, since Oct 2017

    Design Researcher - Service Designer

    Freelancer

    Design researcher for UX/UI - Service Design - Usability and interaction testing for digital services.

  • 6 years and 8 months, Feb 2019 - Sep 2025

    Design Researcher - Service Designer

    DroidSolutions GmbH

    Design research processes for service design and UX/UI development.

  • 7 months, Aug 2018 - Feb 2019

    Design Researcher - Service Designer

    DroidSolutions GmbH

    Design research proceses for service design and UX/UI development.

  • 4 months, Mar 2018 - Jun 2018

    Strategic Planner

    Lecos GmbH

    I supported strategic conceptualization, planning and execution of the Major Cities of Europe Annual Conference, hosted by the City of Leipzig and Lecos GmbH.

  • 3 months, Feb 2017 - Apr 2017

    Design Research Intern

    Stiftung Bauhaus Dessau

    I planned and conducted archival research and developed contents for the Bauhaus Foundation’s exhibition Craft Become Modern. I also logistically supported its installation.

  • 6 years and 5 months, Jan 2010 - May 2016

    Adjunct Professor

    Pontifical Bolivarian University

    Jul 2011- May 2016. Supervisor for design research thesis in the field of Material Culture Research: planning, implementation, and writing of final research report. Jan 2010 - May 2013. Subject: Design Research Fundaments: knowledge generation for design projects and discipline - research types and research tools. Jan 2010- May 2011. Subject: Product and Community: reinforcing of productive projects in local communities in Medellin, local production systems, co-design and collaborative processes.

  • 2 months, Jan 2016 - Feb 2016

    UX Researcher - Service Designer

    Xperience Design

    User research for online-banking platform redesign. Observation, usability testing, in-depth interviews, system map and customer journey building, profiles definition, and insights report. Location: Medellin, Colombia.

  • 2 months, Apr 2015 - May 2015

    UX Researcher - Service Designer

    Xperience Design

    User research for the project Mobile Payments. Observation, usability testing, in-depth interviews, system map and customer journey building, profiles definition, and insights report. Location: Medellin, Colombia.

  • 1 year and 4 months, Apr 2013 - Jul 2014

    Strategic Analyst in the Strategic Innovation Area

    Medellin Smart City

    I planned, coordinated, and conducted research towards the development and re-design of public services and the implementation of strategies for urban social innovation development. I worked with Human Centered Design and Design Thinking tools. Location: Medellin, Colombia.

  • 2 years, May 2011 - Apr 2013

    Design Consultant

    Cultural Development Center - Moravia/Medellin.

    I supported local groups of artisans in product design processes and coordinated a co-design process for the project Tricilab: moving cultural device, for cultural activations in the neighborhood. I also taught in the Arts and Crafts area throughout this time. Location: Medellin, Colombia.

Ausbildung von Marcela Ceballos

  • 1 year and 1 month, Oct 2016 - Oct 2017

    Design Research

    Hochschule Anhalt

    Thesis: Fostering Intercultural Collaborative Encounters: a study of the role design can play in refugees’ integration processes towards social cohesion. Advisors: Prof. Stephan Pinkau – Dr. Regina Bittner.

  • 2 years, Jan 2014 - Dec 2015

    Cultural Management

    University of Antioquia

    Thesis: Expanded Industrial Design as an Innovative Category of Cultural Management. Outstanding distinction. Advisor: PhD. Raul Dominguez.

  • 5 years and 5 months, Jul 2003 - Nov 2008

    Industrial design

    Pontifical Bolivarian University

    Design Research . Design for Social Innovation . Material Culture Research . Social Design

Sprachen

  • Spanish

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Italian

    C1 (Fließend)

  • German

    A1-A2 (Grundkenntnisse)

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