Marcela Ceballos

Design research processes for service design and UX/UI development.

Design researcher for UX/UI - Service Design - Usability and interaction testing for digital services.

Design research proceses for service design and UX/UI development.

I supported strategic conceptualization, planning and execution of the Major Cities of Europe Annual Conference, hosted by the City of Leipzig and Lecos GmbH.

I planned and conducted archival research and developed contents for the Bauhaus Foundation’s exhibition Craft Become Modern. I also logistically supported its installation.

Jul 2011- May 2016. Supervisor for design research thesis in the field of Material Culture Research: planning, implementation, and writing of final research report. Jan 2010 - May 2013. Subject: Design Research Fundaments: knowledge generation for design projects and discipline - research types and research tools. Jan 2010- May 2011. Subject: Product and Community: reinforcing of productive projects in local communities in Medellin, local production systems, co-design and collaborative processes.

User research for online-banking platform redesign. Observation, usability testing, in-depth interviews, system map and customer journey building, profiles definition, and insights report. Location: Medellin, Colombia.

User research for the project Mobile Payments. Observation, usability testing, in-depth interviews, system map and customer journey building, profiles definition, and insights report. Location: Medellin, Colombia.

I planned, coordinated, and conducted research towards the development and re-design of public services and the implementation of strategies for urban social innovation development. I worked with Human Centered Design and Design Thinking tools. Location: Medellin, Colombia.

I supported local groups of artisans in product design processes and coordinated a co-design process for the project Tricilab: moving cultural device, for cultural activations in the neighborhood. I also taught in the Arts and Crafts area throughout this time. Location: Medellin, Colombia.

Thesis: Fostering Intercultural Collaborative Encounters: a study of the role design can play in refugees’ integration processes towards social cohesion. Advisors: Prof. Stephan Pinkau – Dr. Regina Bittner.

Thesis: Expanded Industrial Design as an Innovative Category of Cultural Management. Outstanding distinction. Advisor: PhD. Raul Dominguez.

Design Research . Design for Social Innovation . Material Culture Research . Social Design