Marcela Velasquez

Angestellt, UX Designer, ADL Aval Digital Labs
Bogota, Colombia

Fähigkeiten und Kenntnisse

UX/UI Design
UX Research
Analytics
Sketch
InVision
Adobe Photoshop
Adobe Illustrator
Adobe XD
Photography
Leadership
Team leadership
Management
Online Marketing
Teaching English as a foreign language
Public Relations
Agile Methods
Scrum
Entwurf

Werdegang

Berufserfahrung von Marcela Velasquez

  • Current 6 years and 8 months, since Oct 2019

    UX Designer

    ADL Aval Digital Labs

  • 2 years and 3 months, Aug 2017 - Oct 2019

    UX Designer

    AXA - Colombia

    + Research with final user through focus groups. + Analyze and design user interface, create design solutions in order to reach business goals and requirements. + Create user - centered designs by considering market analysis, costumer feedback and usability findings. + Design architecture, interface and interactions flows for on-device software applications for a variety of screen sizes and interactions models. + Present design work to product team, and executives first review and feedback.

  • 5 months, Apr 2017 - Aug 2017

    Marketing Professional

    SGS - Colombia

    + Digital marketing research + Social media strategies. + Analytics. + Branding. + Negotiation with stakeholders + Content creation

  • 3 years and 1 month, Feb 2014 - Feb 2017

    Designer Professional

    Universidad de los Andes

    + Website management. + Social media strategies. + Coordination and organization of events. + Strategies of external communications and digital marketing. + Negotiation with different stakeholders

  • 1 year and 6 months, Jul 2012 - Dec 2013

    Graphic Designer

    Q-antica Ltda.

    + Design of mobile applications for different manufacturers of mobile phones. + WEB and WAP website design for the client Claro Colombia and Panama. + Coordination and contact with different stakeholders about company´s services + Planning graphic and written of marketing strategies for the company's products.

Ausbildung von Marcela Velasquez

  • 1 year and 10 months, Feb 2017 - Nov 2018

    Digital marketing, research

    Servicio Nacional de aprendizaje SENA

    Research, digital marketing, analytics

  • 1 year and 1 month, Jul 2013 - Jul 2014

    Gerencia de Diseño

    Universidad de Bogotá Jorge Tadeo Lozano

    Design management, research, UX direction

  • 4 years and 1 month, Jul 2007 - Jul 2011

    Diseño gráfico

    Universidad Nacional de Colombia

    Digital communication and media/multimedia

Sprachen

  • English

    C1 (Fließend)

  • German

    A1-A2 (Grundkenntnisse)

  • Spanish

    C2 (Verhandlungssicher / Muttersprachlich)

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