Marcelo Bohrer

Inhaber, Head of design strategy and product design, Laptop STAND UP

Munich, Germany


User experience design
Product design
Design Strategy
Project management
Design Thinking
Team leadership
user centered innovation


Professional experience for Marcelo Bohrer

  • Current 8 years and 7 months, since Oct 2015

    Head of design strategy and product design

    Laptop STAND UP

    Laptop STAND UP is my new enterprise. An innovative, eco-friendly and super easy stand for laptops. We developed the whole concept of the product, image, communication, and marketing strategy. The product will be in the market in Agust 2016.

  • Current 9 years and 1 month, since Apr 2015

    Senior Visual Designer

    Gambol Design

    Gambol Design is the company where we create the identity for start-ups and new business. We design logos that reveal the soul of the company, we give flavor for their communication, we put them online by creating great websites.

  • 3 years and 10 months, Jan 2011 - Oct 2014

    Head of Design Strategy and User Experience

    Marboh Idea Design

    Creative Director at Marboh Idea Design, a consulting company focuses on generating new and exciting ideas for innovation. Uniting creativity with strategy in order to reveal concrete opportunities for creating value for the brands, people and the environment. Creating bold and objective strategies, coordinating projects and inspiring teams.

  • 2 years and 2 months, Jun 2012 - Jul 2014


    ESPM Superior School of Advertising and Marketing / Porto Alegre, Brazil

    Teacher in a Design Thinking course

  • 1 year and 2 months, Dec 2009 - Jan 2011

    User Experience Designer

    BORN2 - Bureau of innovation projects / NYC, USA / Porto Alegre, Brazil

    Co-founder and Creative Director Creating concepts and designing innovation projects, marketing and business management, dealing with clients, supervising trainees.

  • 2 years and 2 months, May 2007 - Jun 2009

    Creative project manager

    Live AD - Marketing and Advertising Agency / Porto Alegre, Brazil

    Creating concepts and designing strategies to marketing actions for clients as Nokia, Grendene, Tam Airlines, Bohemia Beer etc.

  • 2 years and 2 months, Feb 2004 - Mar 2006

    Senior Product Designer

    Imaginarium – Homeware and Gift Co. / Florianópolis, Brazil

    Creating and designing new products and collections, dealing with suppliers, supervising trainees.

  • Designer

    Eigene Unternehmung

Educational background for Marcelo Bohrer

  • 1 year and 8 months, Dec 2009 - Jul 2011

    Marketing & Strategy

    Superior School of Advertising and Marketing (ESPM) – Brazil

    Designing innovation projects, marketing and business management

  • 4 years and 9 months, Jul 1998 - Mar 2003

    Social Communication

    Federal University of Rio Grande do Sul (UFRGS) / Brazil

    Creating concepts and designing strategies to marketing actions.


  • German


  • English


  • Portuguese

    First language

  • Spanish


  • Italian



Traveling (more than 10 countries visited)
education process
Zen Buddhism
Aikido trainning

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