Maria Alejandra Monge

-Adjusted sales-supporting materials (translation of flyers, product sheets, press kits, lookbooks in English and Spanish) -Customed digital content (e-mail campaigns, newsletters, social networks) -Adapted editorial content for websites in English and Spanish -Community Manager: content creation for social networks, implementation and monitoring of the e-marketing strategy

-Supervised international partners' implementation of marketing campaigns and visual merchandising guidelines -Redesigned print and online marketing artworks such as point-of-sale materials, emails, window displays, and billboards -Reviewed and localized/translated press kits, lookbooks, communication campaigns, and social media in English, French, and Spanish

Outcome: Universidad de La Sabana Business School is one of the only two institutions in Latin America to have two accredited bachelor programs. -Planned, coordinate and controlled the entire accreditation project -Drafted and reconciled all documents required by EPAS accreditation guidelines and assembled them into a book of 100+ pages -Convinced internal stakeholders of the accreditation project and managed all communication with external stakeholders

-Analyzed the risk environment and the internal control system of operational and administrative processes -Incorporated new processes and identified measures to control and reduce organizational risks -Conducted audit reports and other results presentations according to documentation and evidence

-Planned and organized conferences and committee meetings -Managed and edited content for CEA website and newsletter

Cross-cultural Marketing, digital marketing & communication, international marketing, project management, and leadership. Thesis: The Role of Cross-Cultural Marketing in International Retailing Companies

Marketing

Entreprenurship, innovation and Marketing Thesis: Consulting strategic project along with a consulting firm in an Ice-cream company