Maria Camila Córdoba Cardozo

 Conceptualizing and developing of marketing and sales strategies for the company’s children’s brand Totto tú.  Coordinating 360° global brand campaigns from brief to implementation.  Managing the children’s category for bags, clothes and accessorize.  Establishing of marketing plans focusing in assuring products portfolios for the target market in a B2B (franchises) and B2C level.

- Supporting the brand director in the creation and development of strategic plans to implement marketing strategies. - Analyzing and following-up sales, inventory status and turnover of the 3 business units of the company. - Analyzing and benchmarking the company’s principal competitors.

- Supporting the brand manager for Gatorade and Lipton Ice Tea in the development of marketing strategies for each brand. - Preparing managerial reports including analysis of consumer insights and market results.

- Supervising the process of the consumer market research. - Analyzing the results of the market research, which include consumer’s KPI and market results. - Analyzing sales reports to compare sales figures and market indicators against the company’s main competitors. - Developing reports to analyze the impact of the marketing strategies in the sales results to evaluate the level of success of the strategies.