Maria Cristina Torres

- Planning and creating Instagram content for Eulchen Bier - Developing branding and communication concepts for events and campaigns - Managing Reels, Stories and visual content production Projects: - Developed the branding and Instagram communication for the “Spritz am Turm” event series, promoted exclusively through Instagram

- Developed communication concepts and storyboards for trade fair presentations - Contributed to product communication and positioning activities in a B2B technology environment

- Conducted market and target customer research - Developed an AI-supported tool using Python and GPT technology to identify potential customer groups through scientific publications - Combined market analysis, customer segmentation and AI-based lead identification approaches - Explored how AI can support customer acquisition processes in startup environments

- Supported marketing, sales and production activities within a regional brewery environment - Assisted with social media analysis and competitor benchmarking for the brewery’s digital presence - Participated in tasting events and sales activities while analyzing visitor engagement and customer behavior - Gained hands-on insight into day-to-day operations across different business areas Project: - Conducted a visitor engagement analysis during tasting events, including engagement and conversion metrics

Master Thesis Grade: 1,0 Titled “Perceptions and Adoption of AI Among Female Founders: Barriers, Opportunities and Strategic Implications” Focused on AI adoption, strategic decision-making and innovation processes in female-led micro-enterprises using a grounded theory approach.

Bachelor Thesis Grade: 1.0 Titled “Target Customer Analysis and Concept Development of an AI-based Marketing Tool for Finding New Customers” Developed an AI-supported customer identification solution using Python and GPT technology for a German biotech startup.