Maria Kaczmarek

Managing projects in the department of Statistical predictive Models for Money Laudering Detection.

Validating and building predictive models for money laundry detection; Conducting statistical analyses, data visualizations and optimization of financial monitoring system;

Working closely the client (leading German Retailer ) in order to identify opportunities and proactively propose solutions that drive their business, utilizing data analysis in SQL (Teradata), SAS, R, Excel; Leading a small team, mentoring junior analysts;

Lead the client relation in the area of Omni-channel shopping, helping the client define their strategy in the area; Developed a strategic customer segmentation; Developed a predictive model of propensity to shop online with the 87% accuracy. Increased the response rate for online acquisition campaigns 3 times vs. previous targeting method;

Analysis of the retailer database using SAS, SQL, Excel to create timely, relevant and actionable insights; Working closely with the client to understand their needs and recommending solutions;

Forecasting sales of 4 L’oreal brands (>300 SKU) –managed to improve forecast accuracy on each of the brands; Leading the monthly forecast meeting with Marketing, Sales and Business Development teams;

Market Analysis and Marketing Research