Dimitri Zapolskikh

Transforming offline B2B sales processes into a modern online shopping experience. Driving customer enablement, including self-service, account maintenance, and online adoption. Focus on sales productivity and automation.

Ensured the delivery and achievement of net sales targets and growth plans. Developed and executed the e-commerce strategy, including setting goals and KPIs, defining the customer journey, and optimizing online store as well as other digital channels.

I led efforts to acquire customers, increase revenue and profitability, and improve the brand experience for CEE Microsoft Online Stores, which sold a range of products including Surface, Xbox, Office, PCs, and digital goods such as apps, music, videos, and games.

As part of the digital transformation initiative, I designed a customer experience strategy for the AMG group, resulting in a comprehensive proposal for customer journey enhancement across the awareness, consideration and decision stages of the purchase funnel for three global markets: Germany, the US, and China.

By partnering with the CMO, General Manager, and board, I created and executed a digital growth strategy that transformed sales and marketing approaches, leading to a significant double-digit increase in sales.

Worked in diverse roles across retail, telecommunications, and e-commerce, gaining hands-on experience in various aspects of online marketing (SEO, Paid Search, Paid Media, Paid Social, Affiliate, E-Mail Marketing). Strong focus on enhancing user experience, building brand awareness, driving customer acquisition, and optimizing online sales strategies

ESMT is a top 20 European business school accredited by EQUIS, AACSB, and AMBA

The Belarusian National Technical University (BNTU) is one of the leading technical universities of Belarus and the CIS