Marina Raeva

Spearhead a comprehensive marketing initiative from inception, encompassing brand communication, analytics, SEO, and PR strategies. Enhanced lead generation and retention processes, increasing the business’s profitability to 60% and consistently driving revenue growth. Utilized SQL, Python, and Tableau for data-driven decision-making and A/B testing. Created a Python tool for competitive price analysis. Coordinate with SEO and customer support teams

Conducted market research across diverse regions including CIS, LATAM, and Africa, focusing on sectors such as Gambling, Dating, Fintech, and HR-tech. Delivered insights that guided strategic marketing decisions, optimizing approaches in highly competitive markets. Optimized internal processes and workflows within the team, developed and wrote standard operating procedures (SOPs) to streamline research and reporting processes, ensuring consistency and clarity across the team

Effectively managed digital marketing across over 20 niche markets, including Fintech B2B, SAAS, FMCG, online education, and personal branding.

In 2023 Chizhov's Studio was a TOP-7 Russian SMM agency (according to the Runet Rating). Now it is rated as a TOP-2 SMM agency. Managed numerous accounts including Xiaomi Russia, the FMCG chain Rainbow Smile (Улыбка Радуги), Chizhov's Studio's pages Prepared 3 out of 20 lessons for best-selling Chizhov's Studio's course on content management.

Selling IT Product Training Courses. Led account planning strategy sessions aimed at retaining and acquiring customers, thereby increasing business opportunities.