Marisa Kropp

• Launched the “Intern Diaries” LinkedIn campaign, boosting Manpower Korea’s member reach by 30% in 6 weeks and enhancing my own personal brand and storytelling skills • Proposed and developed 10+ ideas for Manpower Korea’s LinkedIn content, including interactive posts and an employer branding campaign • Mapped 50+ German-speaking companies in Korea, created tailored outreach messages, and successfully contacted key decision-makers

• Researched and identified new market opportunities by monitoring industry trends • Identified and engaged with 20+ potential partners and 10+ key competitors, supporting expansion into new market segments • Created a project management plan for an AI product launch after completing the Google Project Management Certificate during the internship

• Sourced 50+ candidates across social media platforms and databases, contributing to a 30% increase in applicant pool quantity • Conducted initial screenings and assisted in reducing the time-to-hire through efficient candidate management and selection processes • Strengthened professional communication skills by coordinating with candidates and hiring managers, ensuring clear and effective messaging throughout the recruitment process

• Coordinated social media initiatives that led to a 25% increase in Social Media followers across key platforms within six months (Instagram & Meta) • Conducted market research and developed 5 comprehensive presentations for management, supporting strategic decision-making in branding and positioning • Collaborated with three agencies and multiple internal departments to develop targeted marketing content

Seoul, South Korea GPA 4.28/4.30 • Pursuing a Global MBA at Yonsei Business School, Korea’s highest-ranked program (QS), distinguished by its rare triple accreditation (AACSB, EQUIS, AMBA) • Yonsei Graduate School Academic Excellence Scholarship (highest GPA in the Global MBA) • DAAD (German Academic Exchange) Scholarship for academic excellence

Auslandsjahr

Abschlussnote: 1,1 • 3x HWR Talent Award recipient (Top 4% of university) • Bachelor’s thesis: "Comparison of Korean and German Organizational Cultures and Communication Structures"