Mark Beckford

Founder and CEO of NetBridge Global, a consulting firm that provides the knowledge, tools, and partners required to achieve rapid growth and success in China. We build success by focusing on a network of relationships with clients and partners, because relationships are the lifeblood of Chinese business and market success.

The China market can be both tantalizing and daunting to those looking to gain market access, start a business, or find a strategic partner. NetBridge Global provides a comprehensive set of services to help companies build a bridge to the China market and successfully navigate the complexities and challenges of doing business in China.

Responsible for establishing a team and growing and developing NComputing's sales and channels in the People’s Republic of China (PRC) delivering $600K in revenue in the first nine months of sales. * Signed the #1 distributor (Digital China) and #1 server distributor (Power Leader) for multi-year partnership agreements, developing >50 channel partners and a quarterly pipeline > $1M. * Successfully negotiated and developed a strong strategic alliance with China's Central Ministry of Education

Developed more than 40 large deals with ministry-level government engagement, scaling business through local and strategic partnerships (e.g.Haier, Dell, LG, Cisco) and flagship development agencies (e.g. UN, World Bank). Defined and delivered 2009 business development restructuring, creating disciplined approach and from chaos. Doubled pipeline of deals in large education / government tenders and tripled opportunity to >$50M.

Recruited by China GM and charged to fix Intel’s market share position in Internet Cafés. Developed strategy and led team of 10 functional managers and 150 staff to reverse trend and double market share to 60%, representing $80M in incremental revenue, within one year. Steered and launched industry consortium to influence China government’s energy policies for computer products.

Started a new business venture in China with 150+ employees in marketing and engineering in China, India, Brazil, Mexico and Egypt.

Philosophy, Politics & Economics (PPE)