Mark Peters

Leading News UK's innovation, productization, and performance in digital advertising and content monetization; responsibility for advertising technology strategy, audience management & big data integration, programmatic trading strategy and execution (RTB and PMP), as well as design, validation, and rollout of new native and rich advertising formats across News UK's publication portfolio (The Times, The Sunday Times, The Sun).

BizGreet is a cloud-based advertising platform that delivers adaptive video ad streams that morph in real-time to each individual viewer and are dynamically altered based on their demographics, location, CRM data, or other Big Data sources in order to deliver the most effective marketing message. As CPO I was responsible for product design and development, creation and execution of roadmap, and delivery and operations for our Fortune 500 client base.

Digital marketing agency acting as virtual integrated marketing department for small and mid- sized companies that have outgrown their in-house capabilities and require professional assistance Oversaw P&L for accounts, production work, outsourced resources; Managed end-to-end production pipeline tools and increased throughput and turnaround time; Introduced customer scorecard system to ensure ongoing performance and satisfactions monitoring.

Led a team of software developers, testers, and designers to deliver key features for Office 2003 and 2007, and the subsequent localization into 37 EMEA languages.

Organizational Innovation & Design Thinking

Specialized in eCommerce and International Management