Mark SANDERS
Angestellt, General Manager Agriculture Europe EMIA (Europe, Middle East, India, Africa), Bridgestone Europe NV/SA
Rafz, Switzerland
About me
Agricultural equipment with a focus on business leadership. Roots and career origins in the farming industry. Extensive experience in sales and marketing with the world’s leading agricultural and construction equipment manufacturers, most recently in the (agricultural) tyre industry. Restructuring of trans-national sales organisations, implementation of product, manufacturing sourcing and brand growth strategies, establishment of new business models. Significant M&A experience. Strong intercultural competence. Successful in a wide range of change processes through clear analysis, structured numerical reporting, rapid implementation and a clear definition of, and focus on, what is important. Effective collaboration with all stakeholders through the breadth and complexity of management experience to secure technology, market and cost leadership. Adaptable to new industries.
Timeline
Professional experience for Mark SANDERS
Current 8 years, since Jan 2016
General Manager Agriculture Europe EMIA (Europe, Middle East, India, Africa)
Bridgestone Europe NV/SA
Leadership and overall P&L responsibility for the strategic direction and execution and day to day operations of the agricultural tyre business unit. Responsible for OE business with industry-leading customers, Replacement market business in all European markets, the The Middle East, Africa and India. Responsible for the development, marketing and profitability of both the Bridgestone and Firestone brands in the Agriculture tyre segment.
3 years, Nov 2011 - Oct 2014
Director, Sales & Marketing Harvesting
AGCO International GmbH
Responsible for all sales and marketing activities for "Golden Harvest" farm machinery in Western, Central and Eastern Europe, Africa and the Middle East
4 years, Nov 2007 - Oct 2011
Business Development Manager, Harvesting
AGCO International GmbH
Development and implementation of project inititatives to support business growth and business performance within the harvesting machinery business.
2 years and 7 months, Mar 2005 - Sep 2007
Head of Marketing
CLAAS Service & Parts GmbH
Responsible for all marketing activities related to the product placement, promotion and sales of Parts and Service (aftermarket support) for Farm Equipment.
2 years and 2 months, Nov 2002 - Dec 2004
Manager, Parts Business
John Deere Werke Zweibrücken
Responsible for the supply chain management and parts marketing activities for all current and non-current parts for machines and equipment manufactured at John Deere Werke Zweibrücken. Directly responsible for service performance (fill rate) and business volume (turnover) and profitability (margin).
3 years, Nov 1999 - Oct 2002
Marketing Manager, Combine Harvesters
John Deere Werke Zweibrücken
Responsible for the marketing and product management of all John Deere Combine Harvesters sold within the EAME region
3 years and 7 months, Apr 1996 - Oct 1999
Manager, Product Information & Services
John Deere Werke Zweibrücken
Responsible for the Product promotional activties supporting the combine harvesters, self-propelled forage harvesters, telescopic handlers and seeding and tillage equipment manufactured at John Deere Werke Zweibrücken
1 year, Apr 1995 - Mar 1996
Sales Manager, Export
JCB Landpower Ltd
Responsible for the sales (business volume, margin, market share) for JCB Landpower products - predominantly tractors and telescopic handlers - throughout Europe, Africa, near and middle East, Central Europe and Eastern Europe.
3 years and 9 months, Jul 1991 - Mar 1995
Senior Marketing Representative
John Deere Werke Mannheim
Responsible for the production and delivery of marketing promotional material and events to support the sales of tractors produced at John Deere Werke Mannheim.
11 months, Sep 1990 - Jul 1991
Research Engineer
Silsoe Research Institute
Execution of research contracts on tractor-implement power transmissions and on selective spraying equipment technology
Educational background for Mark SANDERS
3 years and 10 months, Sep 1986 - Jun 1990
Engineering technology, Management
Cranfield Institute of Technology
Agricultural Technology and Management. Marketing and Business Management.
Languages
English
First language
German
Fluent
French
Intermediate