Mark SANDERS

Premium

Leading a fascinating and challenging business to better performance

Angestellt, General Manager Agriculture Europe EMIA (Europe, Middle East, India, Africa), Bridgestone Europe NV/SA

Rafz, Switzerland

About me

Agricultural equipment with a focus on business leadership. Roots and career origins in the farming industry. Extensive experience in sales and marketing with the world’s leading agricultural and construction equipment manufacturers, most recently in the (agricultural) tyre industry. Restructuring of trans-national sales organisations, implementation of product, manufacturing sourcing and brand growth strategies, establishment of new business models. Significant M&A experience. Strong intercultural competence. Successful in a wide range of change processes through clear analysis, structured numerical reporting, rapid implementation and a clear definition of, and focus on, what is important. Effective collaboration with all stakeholders through the breadth and complexity of management experience to secure technology, market and cost leadership. Adaptable to new industries.

Skills

Business Unit Lead
Vertriebsmanagement
Turnaroundmanagement
Professional experience
Mitglied der Geschäftsleitung
Restrukturierungsmanagement
B2B-Geschäft
Channelmanagement
Vertriebsstrategie-Entwicklung
Umsetzung von Vertriebsstrategien
Internationaler Vertrieb
Internationales Projektmanagement
Restrukturierung
Turnaround Management
Produktmanagement
Produktstrategie
Verbesserungsmanagement
Führungserfahrung
Ergebnisorientiert
Markterschließung
interkulturelle Kompetenz
Bestandskundenbetreuung
Akquisition
Wirtschaftsingenieurwesen
Diplom-Wirtschaftsingenieur
verhandlungssicher
Maschinenbau
Kundenorientiert
unternehmerisches Denken und Handeln
Stakeholder Management
technische Affinität
Integrierender Führungsstil
Lösungsorientiert
M&A Erfahrung
Product
Umsatzsteigerung
Vertriebsentwicklung
Joint Venture
Business Transformation
Profit & Loss
Post merger integration
Restructuring
CRM-Systeme
Lead Management
Sales Management
Pricing Management
Forecast-Prozess
Händlerbetreuung
Landmaschinenbau
Baumaschinen
Sales & Marketing
Vertrieb

Timeline

Professional experience for Mark SANDERS

  • Current 7 years and 1 month, since Jan 2016

    General Manager Agriculture Europe EMIA (Europe, Middle East, India, Africa)

    Bridgestone Europe NV/SA

    Leadership and overall P&L responsibility for the strategic direction and execution and day to day operations of the agricultural tyre business unit. Responsible for OE business with industry-leading customers, Replacement market business in all European markets, the The Middle East, Africa and India. Responsible for the development, marketing and profitability of both the Bridgestone and Firestone brands in the Agriculture tyre segment.

  • 3 years, Nov 2011 - Oct 2014

    Director, Sales & Marketing Harvesting

    AGCO International GmbH

    Responsible for all sales and marketing activities for "Golden Harvest" farm machinery in Western, Central and Eastern Europe, Africa and the Middle East

  • 4 years, Nov 2007 - Oct 2011

    Business Development Manager, Harvesting

    AGCO International GmbH

    Development and implementation of project inititatives to support business growth and business performance within the harvesting machinery business.

  • 2 years and 7 months, Mar 2005 - Sep 2007

    Head of Marketing

    CLAAS Service & Parts GmbH

    Responsible for all marketing activities related to the product placement, promotion and sales of Parts and Service (aftermarket support) for Farm Equipment.

  • 2 years and 2 months, Nov 2002 - Dec 2004

    Manager, Parts Business

    John Deere Werke Zweibrücken

    Responsible for the supply chain management and parts marketing activities for all current and non-current parts for machines and equipment manufactured at John Deere Werke Zweibrücken. Directly responsible for service performance (fill rate) and business volume (turnover) and profitability (margin).

  • 3 years, Nov 1999 - Oct 2002

    Marketing Manager, Combine Harvesters

    John Deere Werke Zweibrücken

    Responsible for the marketing and product management of all John Deere Combine Harvesters sold within the EAME region

  • 3 years and 7 months, Apr 1996 - Oct 1999

    Manager, Product Information & Services

    John Deere Werke Zweibrücken

    Responsible for the Product promotional activties supporting the combine harvesters, self-propelled forage harvesters, telescopic handlers and seeding and tillage equipment manufactured at John Deere Werke Zweibrücken

  • 1 year, Apr 1995 - Mar 1996

    Sales Manager, Export

    JCB Landpower Ltd

    Responsible for the sales (business volume, margin, market share) for JCB Landpower products - predominantly tractors and telescopic handlers - throughout Europe, Africa, near and middle East, Central Europe and Eastern Europe.

  • 3 years and 9 months, Jul 1991 - Mar 1995

    Senior Marketing Representative

    John Deere Werke Mannheim

    Responsible for the production and delivery of marketing promotional material and events to support the sales of tractors produced at John Deere Werke Mannheim.

  • 11 months, Sep 1990 - Jul 1991

    Research Engineer

    Silsoe Research Institute

    Execution of research contracts on tractor-implement power transmissions and on selective spraying equipment technology

Educational background for Mark SANDERS

  • 3 years and 10 months, Sep 1986 - Jun 1990

    Engineering technology, Management

    Cranfield Institute of Technology

    Agricultural Technology and Management. Marketing and Business Management.

Languages

  • English

    First language

  • German

    Fluent

  • French

    Intermediate

Wants

Geschäftsführung
Maschinen- und Anlagenbau
Innovation
Innovative Solutions

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