Mark van Es

Juicefull emerged from my passion for connecting people, places and products. My interest in hospitality, food and drinks originated through my background in the hospitality industry. Since 2001 I have been working in various roles in the world of wines and i am experienced in sales, marketing and back office focused on the catering industry, retail and consumers. With knowledge and pleasure I organize or support your wine trade, hospitality or promotional activities.

• Responsible for sales, marketing and back office • Setting up and optimizing administration, IT, warehousing and logistics • Acquisition and relationship management with customers, suppliers and press • Establishing and maintaining the wine database, websites and social media • Organizing tastings, events and trade show participations • Managing and supervising wine bar and wine shop staff • Setting up and optimizing a new wine bar

• Responsible for the on- & offline marketing campaigns • Responsible for the wine database, website and SEO • Responsible for content creation for mailings, presentations, news items and social media platforms • Coordinating the Kwast Wine Academy and the Family Owned Magazine • Translating and editing of supplier texts and wine descriptions • Maintaining contacts with suppliers, customers and writers

• Responsible for the sales of wines and spirits • Responsible for tastings and recommending wine-food pairings • Responsible for the maintenance of the wine department in the largest Sligro store of the Netherlands

• Responsible for the sales of wines and recommending wine-food pairings • Responsible for the shop and warehouse • Responsible for the newsletters and social media platforms

• Responsible for the wine shop and two webshops • Responsible for the sales of wines and recommending wine-food pairings • Responsible for the marketing campaigns and sales support • Responsible for the back office, logistics and inventory management

• Created and generated the texts, layout and website structure for a new webshop • Organized the ordering, payment and delivery process • Developed and implemented the on & offline marketing and promotion campaigns • Organized wine tastings and wine training for restaurant staff • Advised the assortment and pricing policy • Setting up the wine shop

• Responsible for the sales of wines, acquisition and relationship management • Negotiated and concluded annual price agreements with Jumbo and all the Superunie members • Developed and implemented marketing and promotional campaigns • Responsible for budgeting, reporting and inventory management

• Responsible for the sales of wines, acquisition and relationship management • Responsible for the back office, sales and marketingsupport • Organized wine tastings, training and travel

Marketing manager Level 6