Nicolas Switalski

Business Development / Client Relationship Management Recruitment for my team and other BMs' teams Consultant Team Management

Export : - Lead & Prospect generation (through wine tasting organization and animation, cold calling, networking) - Prospect conversion, new distributor selection, Account management & commercial dynamisation - Rework on price list and allocations - International sales (EXW) France : - Management of 1 internal salesperson on HoReCa sector, - Rework on the distribution network through agents - Direct sales - Rewriting of current contracts / Renegotiation on commissions rate

Developed a new portfolio of high quality HoReCa clients via acquisition Personalised & Standardised emailing campaigns, CRM Invoice and Order management, logistics and Aftersales management, Qualitative and Quantitative Reporting according to KPIs, Margin control

- I transposed the company's strategy in Italy to French markets in beverages (syrups, fruit purées used in cocktails and spirits)as well as for food components (sweet sauces for icecreams) - this included translations of existing materials and creating new marketing supports in French - I created a target list from scratch and initiated contacts, opened accounts to expand client database and grow the presence - I took part in the launch of the Fabbri 1905 Dry Gin in Italy, France and Hungary

- In charge of developing volume and value of smartphones bought back from French service providers and from B2B partners - Improved business efficiency through pricing tool optimization, monitored and improved value margin - Increased market share on all accounts managed, --> On the 2 biggest clients of the portfolio, Market Share rose from 3% to 22% in volume, and 1.5 to 13% in value (for 2nd biggest client) -- and from 11% to 16% (for 1st biggest client)

- Increased my clients' sales of refurbished devices : continued developing existing clients (France) and developed sales with new clients (France and abroad) - Improved internal management tools (catalogue, EAN database per client, sales presentations) - Achieved +40% in value during the first year, and +15% in value in the second - in spite of covid-linked restrictions on the retail sector - Negotiated the renewal of yearly national agreements with 3 retailers, contracts, sales and price conditions This

- Sold non-alcoholic and alcoholic beverages to French retailers in order to improve representation and turnover of company - Managed up to 106 stores in 8 partial counties, and up to 5 categories : Loïc Raison, Ecusson, Kerisac and Bellot (apple ciders), Sunny Delight, Danao and Caresse Antillaise (fresh fruit juice) Breizh Cola, Oasis Sirops (soft drinks) Lancelot (beers), La Mordue (hard cider) Ackerman - Maison Orchidées (sparkling wines) - Improved products’ 4Ps / marketing-mi

B2B context / Retailers and HoReCa industry - Ensured and increased unit detention through sales and shelf layout modifications - Identified clients’ needs and offered adequate recommendations - Opened new accounts (3) and reactivated business relationships with former salespoints (10) - Reached 91% of detention rate (vs objective set at 80%) for L’Oréal (+17.6% UD) and Panzani

- Computed the daily and monthly press reviews, the monthly press actions reporting, drafted press releases (3); organised, monitored and followed-up on press interviews, - Monitored the on- and off-line corporate reputations (French as well as international press) - Organised the quarterly (4) and product launch (1) press conferences, managed 2 private events dedicated to specialised press journalists - Analysed internal processes and offered recommendations for improvements

As my first work assignment, I was given multiple tasks in order to manage the agency : - Assess applicants' potential - Interview candidates and type interview summaries up - Manage the temporary employees - Follow-up to keep the files up to date - Post job advertisement online & on window display

In view of the 2012 London Olympics, the newspaper was looking to sell ad spaces in its different titles. I was tasked with : - Canvassing - Creating prospective client databases - Answering phones and selling ad spaces

General Business administration courses : Corporate Finance, Accountancy, Strategy and Decision-Making 2 electives in Luxury Marketing& Management Food & Wine Track: seminars and specific courses on food business management, HoReCa management, Wine marketing

I attended Neoma Business School (formerly ESC-Rouen) for 4 years, and graduated in December 2014 with a Masters Degree in Management. I majored in Marketing. Major (4th year) : Full-English classes (Service Marketing, Hi-Tech Marketing, Consumer Behaviour, Market Intelligence, Cultural Marketing

2 years of Literary & Scientific Preparatory classes to the competitive entrance to the French Grandes Ecoles (similar to Undergraduate school) - French, English and German literature & business classes - Social Studies (Economics & Sociology) - Humanities (Philospohy and Modern History)