Markus Nagel

Leading Data Consulting & Email Services: - Managed Data Consulting and Campaign teams, delivering analytics and strategic consulting. - Launched a new email marketing consulting branch integrating data and strategy. - Developed scoring models and service standards to strengthen client relationships. - Led reporting initiatives for the service unit, providing insights for C-Level. - Key clients: Hornbach, SRG, Mediaset, Generali, DeutschlandCard.

Driving Strategic Growth & Analytics Excellence: - Led a team focused on web and email analytics, advancing marketing data expertise. - Created new consulting offers and defined service strategy. - Streamlined onboarding and boosted internal collaboration. - Introduced a new web analytics reporting standard. - Delivered data strategy and activation consulting for top brands. - Key clients: Hornbach, ING, Procter & Gamble, The Entertainer.

Scaling a High-Impact Consulting Organization: - Grew the Business Consulting team from 4 to 12, expanding reach and efficiency. - Developed a full service catalog with standardized workflows. - Created a strategic consulting framework focused on data use and business value. - Helped clients define KPIs and improved internal analytics processes. - Key clients: Deutsche Bank, ING, Hornbach, Nürnberger Versicherung.

Delivering Data-Driven Insights & Client Success: - Led analytics implementations, reporting, and strategic insights. - Ran workshops to upskill clients in analytics best practices. - Drove upselling and strengthened key accounts. - Managed a 4-person team, mentoring in digital analytics. - Key clients: Zalando, Deutsche Bank, myToys, XXXL, Erste Bank.

- Customer Support: Provided technical and analytical support for enterprise clients - Web Analytics Solutions: Assisted with data collection, implementation, and troubleshooting - Client Engagement: Worked with major brands on analytics issues and optimizations - Key Clients: Zalando, Rocket Internet, Project-A