Markus Trumann

PRODUCTS - Business Management of the Detection and Guidance Solutions Business in Germany, commercially responsible for OP, Funnel etc,) - Definition of clinical and technical USPs, pricing strategy and upstream marketing PROCESSES - Definition of Go-To-Market, sales processes and sales channel management - Development of sales material (presentation, clinical cases) PEOPLE - Responsible for product management, application and clinical education specialists - Management of strategic partnership

Leading market & competitive inteligence & pricing. Strategic (bringing it all together) - Driving in depth analysis and develop in close relationship with x-functional sales & marketing teams a segment strategy incl. value proposition, product/solution offering, pricing, communication and general Go-To-Market - Measuring/Analyzing development and success of the strategy to drive adjustments if neccessary Participating in creating Growth Playbook and executing the segment strategy

Verantwortung für Preisstrategie und -umsetzung in Deutschland, Mitentwicklung und -umsetzung der Marketingstrategie in Deutschland

Strategic and Operational Management: - Customer Relationship Management - Product and Brand Management - Research Methods in Business - Management Information Systems - Supply Chain Management - Decision Science - Business Process Reengineering - Project Management

Management und Unternehmensentwicklung: - Internationales Management - spezielle Wirtschaftstheorie - Produktion & Innovation - Operations Research - Medienökonomie