Martijn Bier

Drive online growth & tech transformation. Developed and executed the Digital Marketing Plan, integrating AI and new tech to enhance efficiency and customer experience. Grew direct online revenue from 34% (2016) to 52% (2025) by optimizing the booking journey. Implemented Project Management tools to streamline workflows, launched 24/7 AI customer support, and led the global rollout of RentalCarManager (RCM), a SaaS booking platform. Automated customer journey steps and deployed self-service check-in kiosks.

Contractor & freelance Marketing & eCommerce Projects, including eCommerce Consultant for Three Peaks (Premium Manuka Honey Brand), building & maintaining WordPress websites and travel blog content management.

Used my digital marketing, eCommerce and tech skills to help sister companies grow and modernise during and after New Zealand’s border closure. • Stray Travel (Travel & Tourism): As ad int. Digital Marketing Manager, led digital marketing & technology projects for Stray, Flying Kiwi Tours and Kirra Premium Coach Tours. • Save-a-Watt / One Big Switch (Energy Solutions): Advised on digital transformation. • Visitor Kiosk Advertising System: Consulted on the creation of a website.

Consulted as Brand & Communications Manager to create an eCommerce Strategy which included developing & launching a new website, focusing on easy navigation and seamless user experience. Optimised for SEO to enhance visibility, resulting in improved search rankings and conversion.

Elevated Conrad as a top-of-mind brand, driving sales and optimizing processes through social media, social commerce, and the Mancave blog. Advanced social commerce with enhanced reviews and ratings. Designed and executed online marketing campaigns (pre-roll video, display ads, YouTube, Meta). Strengthened press and fan relationships, focusing on DIY engagement. Led and mentored a team of 4 Marketing Communication Specialists.

Driving innovation and growth by managing a product portfolio of travel destinations & accommodations across online and offline sales channels.

Realising a marketing strategy for work & travel programmes, in line with IEP's philosophy; creating more of a business mindset within the organisation. Reported directly to the CEO.

Reported to the CEO, crafting and executing an Integrated Marketing Communications (IMC) strategy to boost brand visibility and revenue. Collaborated with SaaS/IT vendors on high-impact campaigns, driving growth. Identified customer project gaps, launching an IT Rental Business for scalable tech solutions. Organized large-scale events (seminars, trade shows) to engage stakeholders and generate leads. Strengthened industry relationships with creators, publishers, and media to expand brand reach.