Martin Bader

The objective is to develop new markets with new and existing products. Extend logistic services. Implementation of new technologies for long-term strategy. Leads sales and client-relationship management. Build a sustainably business globally for the food and beverage industry.

Ensure the growth of KN Export and Import Sea - Air and overland Reefer, Perishable & Drinks Logistics Business Solutions Unit through the development of new business. I was responsible for winning new accounts within the assigned Area (territory) and had responsibility for maximising sales growth from existing key account customers through the development of new sales, product marketing, and customer support strategies and achieving specific volume growth targets.

(One Year Consulting Contract) My main duties were to change all beer contracts in Asia. Order placement timing, supply/demand alignment, material replenishment and supplier performance. Continuously monitoring, evaluating and improving supplier performance and sourcing the most affordable materials for the Company. I was solely responsible for the market covering Singapore, China, Malaysia, Vietnam, Hong Kong, the Philippines and Western Australia.

I led a team of 30 and created 3 subsidiaries: Foodcom Singapore Pte Ltd, Simply Fresh and Currywurst Pte Ltd, with responsibility for food and beverage product sales to clients in Singapore, Thailand, Malaysia, China, Hong Kong and Dubai (focus on Wine/Spirits and seasonal food products). I oversaw business development and day-to-day operations, ranging from Import licenses to inventory management, sourcing for suppliers and accounting and any other related tasks.

Effectively developed B2B and B2C relationships throughout Europe and Asia in relation to the Food & Beverage Industries, successfully expanding business relationships with wholesalers through organising events, creating wine lists, showcasing supplied products and enhancing portfolios. I also designed and implemented training courses relating to wine related topics.

With responsibility for B2B and B2C purchasing and sales of beer, wine and beverages in Austria, building up new brands and growing the beverage market to another level in this region.

Marketing , Sales and Human Resources