Martin Bock

- Strategische Konzeption und Weiterentwicklung des Marketingportfolios - Bündelung aller Marketingaktivitäten und Verantwortung für die Entwicklung, Planung und Implementierung der Marketingstrategie - Auf - und Ausbau des Online-Marketings sowie Leadmanagements - Monitoring und Reporting der Erreichung von Marketingaktivitäten und Marketingzielen

Nationale Verantwortung für alle Produktmanagement- und Marketing-Aktivitäten. Fördern und Fordern der ca. 35 Mitarbeiter in den Bereichen Produkt- und Category Management, Grafik und Print sowie Online Marketing. Erstellen und Umsetzen des jährlichen Marketing Plans für den kompletten Marketing Mix. Absprache und Koordination mit der Konzernzentrale und anderen Ländergesellschaften.

Define marketing strategy for future product development, execute, and manage according to detailed customer insights. Create a value proposition for business inkjet multifunction printers with an aligned messaging plan. Drive product definition to the most competitive portfolio market share on a worldwide level. Communicate with the management team, R&D departments, regional product marketing teams, as well as press for consistent marketing messages across all customer touch points.

Lead and managed an inkjet printer portfolio from introduction to obsolescence for EMEA. Covering sales forecasts, pricing strategy and sales support for new product introductions. Developed sales tools, product presentations and trainings. Presented new products and their marketing strategy to internal and external audiences.

Designed and implemented a European sales forecast system for all imaging and printing products with integration into worldwide reporting structures. Lead the business process definition for pricing and end-of-life management to support local sales teams in promotion and marketing campaign execution.

Online Marketing Strategie und Ziele, SEO, SEM, Adwords