Stefanie Seibold

• Marketing: liaison with the design & marketing team in order to create corporate brand communication: production of collateral; B2C/B2B Web-presence. • Establishing handling and customer relationships all over Europe and the US: CRM. • Event Coordination for the product launch event in Geneva - lead to the successful acquisition of clients and the company’s appearance in luxury and aviation press. • Business Intelligence and Competitor Analysis – monthly internal reports. • Database-Management

• Writing German articles to introduce a new product line. • Adapting a company’s digital marketing strategy to the German market (beauty industry): Creating a 'semantic index' and working with ‘Google AdWords’; Providing insights into target group behaviour.

• Creating promotional material and presentations for events in order to inform students about course options and giving advisory service: increased student intake. • Co-creating and teaching courses about communications and rhetoric skills: raised popularity of the course which led to the creation of an advanced course. • Managing course fees, budgeting and strategic considerations for investor relations.

• Contributing to press events including organizing guest lists, press invitations and catering; increased media appearances and product placement in high-end fashion and specialized magazines. • Setting up sales data for the PMT (Planned Marketing Timetable) • Maintaining contacts with international offices, monthly reports to Maison in France

Analysing print publications of high-end magazines and their online platforms in different European markets and the USA as basis to develop a strategic media plan.

Enriched knowledge of Brand Management, Strategic Communications and Employee Engagement.

Studied in an internationally competitive environment and gained insights into one of the leading economic and dynamic cultures of Asia.

Economics and Marketing competences enriched with Communication skills due to supplemental studies of Rhetoric and the practical experience of teaching at the Institute of Rhetoric.