Stefanie Seibold

Angestellt, Head of Marketing & Communications, Niederer Kraft Frey AG

Zurich, Switzerland


Brand Management
International Communication Strategy
Online and Offline Marketing


Professional experience for Stefanie Seibold

  • Current 2 years and 10 months, since Mar 2021

    Head of Marketing & Communications

    Niederer Kraft Frey AG
  • 1 year and 7 months, Sep 2019 - Mar 2021

    Marketing & Communications Manager

    Niederer Kraft Frey AG
  • 3 years and 5 months, May 2016 - Sep 2019

    Marketing & Communications Executive

    Niederer Kraft Frey AG
  • 3 years and 1 month, Apr 2013 - Apr 2016

    Business Development & Communications Assistant

    Norton Rose Fulbright LLP
  • 1 year and 1 month, Feb 2012 - Feb 2013

    Brand Development & Business Insights

    Stratajet (London, UK)

    • Marketing: liaison with the design & marketing team in order to create corporate brand communication: production of collateral; B2C/B2B Web-presence. • Establishing handling and customer relationships all over Europe and the US: CRM. • Event Coordination for the product launch event in Geneva - lead to the successful acquisition of clients and the company’s appearance in luxury and aviation press. • Business Intelligence and Competitor Analysis – monthly internal reports. • Database-Management

  • 10 months, Jan 2012 - Oct 2012

    Online Marketing Strategy and Online PR

    Mavens of London (London, UK)

    • Writing German articles to introduce a new product line. • Adapting a company’s digital marketing strategy to the German market (beauty industry): Creating a 'semantic index' and working with ‘Google AdWords’; Providing insights into target group behaviour.

  • 7 months, Oct 2009 - Apr 2010

    Assistant to the Professor

    University of Salzburg - Rhetoric Department (Salzburg, Austria)

    • Creating promotional material and presentations for events in order to inform students about course options and giving advisory service: increased student intake. • Co-creating and teaching courses about communications and rhetoric skills: raised popularity of the course which led to the creation of an advanced course. • Managing course fees, budgeting and strategic considerations for investor relations.

  • 5 months, Sep 2008 - Jan 2009

    Public Relations & Marketing

    LVMH Moët Hennessy – Louis Vuitton S.A. (Munich, Germany)

    • Contributing to press events including organizing guest lists, press invitations and catering; increased media appearances and product placement in high-end fashion and specialized magazines. • Setting up sales data for the PMT (Planned Marketing Timetable) • Maintaining contacts with international offices, monthly reports to Maison in France

  • 2 months, Jul 2008 - Aug 2008

    Media and Online

    WHITE Communications GmbH (Munich, Germany)

    Analysing print publications of high-end magazines and their online platforms in different European markets and the USA as basis to develop a strategic media plan.

Educational background for Stefanie Seibold

  • 1 year and 1 month, Sep 2010 - Sep 2011

    Brand Development

    Goldsmiths College, University of London (London, UK)

    Enriched knowledge of Brand Management, Strategic Communications and Employee Engagement.

  • 2 months, Aug 2009 - Sep 2009

    Modern China Studies for Scientists and Economists

    Beida University / Fudan University (Peking/Shanghai, China)

    Studied in an internationally competitive environment and gained insights into one of the leading economic and dynamic cultures of Asia.

  • 3 years and 11 months, Oct 2006 - Aug 2010

    Communication Studies & Rhetoric

    University of Salzburg (Austria)

    Economics and Marketing competences enriched with Communication skills due to supplemental studies of Rhetoric and the practical experience of teaching at the Institute of Rhetoric.


  • English


  • German

    First language

  • Spanish


  • Portuguese


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