Stefanie Seibold

Basic

Angestellt, Head of Marketing & Communications, Niederer Kraft Frey AG

Zurich, Switzerland

Skills

Brand Management
International Communication Strategy
Rhetoric
Online and Offline Marketing
Analytics.

Timeline

Professional experience for Stefanie Seibold

  • Current 1 year and 10 months, since Mar 2021

    Head of Marketing & Communications

    Niederer Kraft Frey AG
  • 1 year and 7 months, Sep 2019 - Mar 2021

    Marketing & Communications Manager

    Niederer Kraft Frey AG
  • 3 years and 5 months, May 2016 - Sep 2019

    Marketing & Communications Executive

    Niederer Kraft Frey AG
  • 3 years and 1 month, Apr 2013 - Apr 2016

    Business Development & Communications Assistant

    Norton Rose Fulbright LLP
  • 1 year and 1 month, Feb 2012 - Feb 2013

    Brand Development & Business Insights

    Stratajet (London, UK)

    • Marketing: liaison with the design & marketing team in order to create corporate brand communication: production of collateral; B2C/B2B Web-presence. • Establishing handling and customer relationships all over Europe and the US: CRM. • Event Coordination for the product launch event in Geneva - lead to the successful acquisition of clients and the company’s appearance in luxury and aviation press. • Business Intelligence and Competitor Analysis – monthly internal reports. • Database-Management

  • 10 months, Jan 2012 - Oct 2012

    Online Marketing Strategy and Online PR

    Mavens of London (London, UK)

    • Writing German articles to introduce a new product line. • Adapting a company’s digital marketing strategy to the German market (beauty industry): Creating a 'semantic index' and working with ‘Google AdWords’; Providing insights into target group behaviour.

  • 7 months, Oct 2009 - Apr 2010

    Assistant to the Professor

    University of Salzburg - Rhetoric Department (Salzburg, Austria)

    • Creating promotional material and presentations for events in order to inform students about course options and giving advisory service: increased student intake. • Co-creating and teaching courses about communications and rhetoric skills: raised popularity of the course which led to the creation of an advanced course. • Managing course fees, budgeting and strategic considerations for investor relations.

  • 5 months, Sep 2008 - Jan 2009

    Public Relations & Marketing

    LVMH Moët Hennessy – Louis Vuitton S.A. (Munich, Germany)

    • Contributing to press events including organizing guest lists, press invitations and catering; increased media appearances and product placement in high-end fashion and specialized magazines. • Setting up sales data for the PMT (Planned Marketing Timetable) • Maintaining contacts with international offices, monthly reports to Maison in France

  • 2 months, Jul 2008 - Aug 2008

    Media and Online

    WHITE Communications GmbH (Munich, Germany)

    Analysing print publications of high-end magazines and their online platforms in different European markets and the USA as basis to develop a strategic media plan.

Educational background for Stefanie Seibold

  • 1 year and 1 month, Sep 2010 - Sep 2011

    Brand Development

    Goldsmiths College, University of London (London, UK)

    Enriched knowledge of Brand Management, Strategic Communications and Employee Engagement.

  • 2 months, Aug 2009 - Sep 2009

    Modern China Studies for Scientists and Economists

    Beida University / Fudan University (Peking/Shanghai, China)

    Studied in an internationally competitive environment and gained insights into one of the leading economic and dynamic cultures of Asia.

  • 3 years and 11 months, Oct 2006 - Aug 2010

    Communication Studies & Rhetoric

    University of Salzburg (Austria)

    Economics and Marketing competences enriched with Communication skills due to supplemental studies of Rhetoric and the practical experience of teaching at the Institute of Rhetoric.

Languages

  • English

    Fluent

  • German

    First language

  • Spanish

    Basic

  • Portuguese

    Intermediate

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