Martin Kulessa

Managing the BMW Group Employee Experience within the Corporate HR Strategy department. Responsible for the implementation and improvement of the BMW Group employee journey as a central element of the HR strategy, contributing directly to an increased employer attractiveness and improved employee satisfaction and commitment. Focused on the continuous improvement of HR services and processes and supporting the employee centric mindset within the HR community.

Cultivating a customer-centric and innovations-driven culture within BMW Mobility & Energy Services. Leading the areas of CX Strategy, Research, and Design - from the introduction of an agile customer centered product design process and the standardization of customer surveys & KPI reporting, to the definition of UI/UX Guidelines and web/app designs. Coach at BMW’s Intrapreneurship Accelerator.

Cultivating a customer centric culture within BMW Mobility Services. Leading the areas of UX Strategy, Research, and Design within all BMW Mobility Services worldwide. This includes car sharing, ride sharing and digital parking/charging as well as corporate mobility solutions. Coach and Business Angel Coordinator at BMW’s Intrapreneurship Accelerator. Research field coordinator ‘Mobility Solutions’ for BMW’s strategic university co-operations.

Aligned and consolidated all systems and processes of the BMW NA Marketing departments, mainly Digital Marketing and Product Management. Managed all IT-focused marketing projects, ranging from the car configurator (web/app), the online accessories store, internal product & pricing systems, to a loyalization project to provide each customer with a video of their car being built.

Developed and implemented processes, systems and an international requirements management platform for the production of 3D models of all BMW, MINI and Rolls-Royce vehicles to be used for the creation of static and dynamic marketing media data.

Demonstrated the value of animated repair instructions within the innovation project ‘Repair Instructions of the Future’ by creating concepts & prototypes and conducting international practicability, acceptance & usability studies. Led the project “Animated Repair Instructions” to its maturity phase and patented its main ideas internationally (e.g. patent DE10307981 A1).

Responsible for the safe operation of flight controls, hydraulics, ice/rain protection and landing gear of the Dornier 328 Prop and Jet aircraft. Supervised the development and life of these systems’ equipment, including internal and external product audits, triaging quality problems and establishing technical solutions.

Managed the BMW E38/39 Widescreen Boardmonitor project from first prototype to series production and coordinated display technology research projects between BMW, Germany and ALPINE, Japan.

Interdisciplinary DFG Research Group ‘Man-Machine-Interaction in Cooperative Systems of Air Traffic Control and Flight Guidance’, sub-project ‘Airborne Flight Guidance in a Future Cooperative Air Traffic Management’.

Mensch-Maschine-Interaktion in der Flugführung. Abgeschlossen 'mit Auszeichnung'.