Martin Riedt

• Introducing the strategic marketing roadmap for the major gaming title and conducting semiannual marketing- and brand strategy planning • Responsible for marketing cost- and budget planning, as well as conducting market research (e.g. creation of buyer personas, etc.) • Supervision- and strategic lead of all marketing campaigns for the major gaming title

• Reported to the Game Director, as single point of contact for the marketing department • Responsible for analyzing the brand status quo • Initiated the first project with the game- and marketing team to streamline the brand communication

• Setup of performance marketing campaigns • Managing the production of ad materials across the gaming portfolio (e.g. landing pages & banners) • Conducted analyses of marketing campaigns on a daily base

• Graduated as M.Sc with an average of 1,8 • Extra-occupational study • Focus on international marketing, strategic planning, statistics, and scientific methodology

• Graduated as B.A with an average of 1,7 • Focus on Business Administration, marketing planning and media production • Chief Editor of the official university radio station