Martina Kopic

- E2E leading demand creation & brand awareness campaigns with the focus on Consumer, Small Business & Alienware segment - Media strategy planning, through execution to performance management while ensuring the hit the target KPIs

- Driving online advertising with the focus on SB customer segment (Display advertisement, Social media, affiliate marketing, paid search, CRM Emails) - E2E leading marketing campaigns from Go-To-Market strategy planning, through execution to performance management while ensuring the hit the target KPIs - Creation of media strategy for each vehicle to help building brand and awareness (online and offline)

• Managing Premier Pages in Nordics and as well global customers (web pages for premium Dell customers), responsible for the content and product portfolio to ensure smooth online experience • Coordinating customer management with Sales account teams across globe, including participating on account team calls, customer conference calls and branding discussions • Being part of Customer Experience team actively looking for improvement opportunities while analyzing data from CSAT, cNPS surveys and orders

Responsible for - process related issues during plan and transition phase, process documentation & documentation alignment, identifing, coordinating and implementing process improvement projects and initiatives, developing relationships and maintaining ongoing communication with all levels of the organization including management, with all respective countries, developing and delivering customized process training, and mentoring practitioners in using the processes.

Responsible for management of recruitment projects in different areas (e. g. banking, finance, IT, marketing, production)