Marvin Eschenauer

Marvin, COO at Bytro, leads operations across strategic growth areas: key partnerships, app store relations, PR, analytics, community management, HR, office management, and legal. Responsibilities include managing brand presence, optimizing product performance through data, fostering player community engagement, recruiting top talent, ensuring smooth office operations, and protecting intellectual property—driving Bytro's success with a passion for gaming.

Lead product strategy and roadmap for existing live games (Call of War, Supremacy 1914), ensuring alignment with company goals and market trends.

- leading 3 live product teams - covering operational management topics - developing App Store and Platform business relationships - representation and speaker at international conferences

6 years experience in the gaming industry. Currently working as Bytro's Head of BizDev and covering following topics: - Expanding distribution partner network - Product Monetization - App Store Relation Management - Platform Management - Public Relations - Publishing

Over 4 years experience in the gaming industry. Currently working as Bytro's BizDev Manager, growing revenues and registrations for hardcore strategy games by creating fruitful cooperation network with media publishers, gaming portals and platforms, App stores and TV channels. Additionally in charge of TV advertisements, 3rd-party game publishing, in-game advertisement and payment.

In charge of development and maintenance of global sales/partnership contacts in following regions: Benelux, UK, LATAM, South East Asia, MENA and Africa. Focus on establishment and development of relationships with media groups, App stores, portals and websites. Including creation of offers, negotiation of framework agreements' conditions and market monitoring and research.

Development and maintenance of global sales contacts; Establishment of sales relationships with portals and websites; Creation of offers; Negotiation of framework agreements' conditions; Market monitoring and internet research

Online Marketing, CMS, SEO

Aushilfe im Bereich Marketing der Hochschule Fresenius.

Sechsmonatiger Work and Travel-Aufenthalt in Neuseeland, Australien und Fidschi mit verschiedenen Tätigkeiten im Bereich der Agrarwirtschaft.

Schwerpunkte: Internationales Management & Marketing Management. Empirische Bachelorarbeit: Das World Wide Web als Einflussfaktor auf den Kaufentscheidungsprozess der Generation Y

Englisch, Sport