Massimo Gandini

Brought in to revitalize, manage, and hold P&L accountability for a €1.5MM historical coffee company purchased by a private equity fund in 2015. Direct product and sales innovations to rebuild company’s outdated image, reignite growth, and rapidly develop business in Italy and internationally. Direct 5-person team and manage 10 indirect reports.

Management of strategic sales and marketing projects (focused on business restructuring and relaunch) for FMCG companies in Italy and in Germany.

Held general management authority for the 2nd largest full-line vending company in Italy (€200MM revenue, 1,500 employees, 130,000 vending machines in the market) after it acquired Eurmatik from Coca-Cola. Managed 5 direct reports, 150 indirect reports and €10MM budget. Reported to Managing Director.

Eurmatik S.r.l. (an acquisition of Coca-Cola; 2007 – 2011): Appointed to provide general management for a full-line, €15MM, 100 employee vending company acquired by Coca-Cola HBC Italia. Directed 6-person multidisciplinary team and 100 indirect reports. Held full P&L accountability.

Directed trade marketing, marketing, and M&A initiatives. Managed €25MM marketing budget, 3 direct reports, and 20 indirect reports.

In charge of creating and overseeing new General Affairs and Business Development organization engaged in managing strategic projects, internal and external communications, and legal affairs. Managed €2MM budget, 3 direct reports, and 10 indirect reports. Reported to Country GM.

Managed commercial organization covering Horeca and traditional channel encompassing 60+ national accounts. Directed sales structure of 370 people. Reported to Country GM.