Cosma Uboldi

Working across the Coca-Cola Company's Sparkling flavours portfolio as part of the integrated StudioX WPP team. Developing strategy for campaigns and activations across Europe. Strategic Lead on some of the main agency’s accounts such as Rotkäppchen-Mumm, developing brand and campaign strategy across multi-brand portfolios. Coordinating the agency’s cultural intelligence initiatives and trend research as well as publishing cultural Thought Leadership pieces on social media and the industry press.

I am currently working as an allrounder Strategic Planner for international and local clients in a fully integrated agency. Since January 2015, I´ve been focusing on: - Brand Positioning - Creative Briefs - Digital Strategy - Comms Planning, Consumer Journeys & Touchpoint Strategy - Target Group Analysis - Personas - Trend Evaluation & Implications for Brands - Qualitative Research - Social Conversation Scan & Theme Mapping - Brand Workshops

Strategy, Digital Innovation, Branding, Media Studies, Semiotics