Megan Christine Vescio

Owned strategy, creative, and execution of email campaigns for 4 national brands in the home goods industry, including 2 multi-million USD home improvement brands with 100+ stores nationwide. Achievements include: -Increasing email lead generation by 4.5x for top lead-gen brand -Increasing per-campaign revenue by 3.8x for top e-commerce brand -Launched customer acquisition campaign for boutique home goods brand, drove $20k revenue in the first month

Singular marketing specialist for a medium sized private home and residential security company. I managed our presence at trade shows and events, our online footprint (website/SoMe/email/Meta and Google Ads, etc), our internal events and employee culture initiatives, marketing and HR related inventory, and print advertising/mailing campaigns. -Increased engagement on social media (FB, IG, LinkedIn) by 43% between Q2 2021 and Q1 2022 -Drove ad conversions on Google (Paid Search, Display) by 318% in Q4 2021

Responsible for all content including copy, graphic design, photography, social, email, digital and print ads, flyers, and alumni magazine contributions. I also managed all of our prospective student data and ran analytical reports on the effectiveness of our recruitment campaigns. -Drove social media following growth (Facebook, Instagram) by 20% during COVID-19 lockdown, promoting positive stories and attracting transfer students -Maintained email open rates of 20-60% (external) and 50-80% (internal)

Operated Box Office by providing customer service over the phone, through email, and in person. Supported the Metropolis Group Sales department by taking inquiries, preparing contracts, tracking payments, coordinating seating arrangements, and assisting house management/box office as necessary on show days. Acted as main venue representative, usher supervisor, and emergency contact on show days.

Designed graphics for Library signage, flyers, & outgoing mail campaigns Wrote content for press releases, blog posts, and brochures Shot photography for marketing collateral Co-organized Library partnership with Oakton Community College's #StudyBreakfast program, encouraging college students to sign up for library cards and utilize the library’s resources

Hauptfach: Englisch / Major: English Nebenfach: Psychologie /Minor: Psychology