Marta Szczepańska

Video storytelling for technology marketing. Responsible for social media content, blogs, marketing newsletters, some of the website copy (e.g. case studies) and research / strategy for new business pitching.

Offering social media services (audits, strategies, analyses) as a freelance consultant with over 14 years of experience in B2B and B2C social media marketing. PL /EU invoicing.

Leading and overseeing the social media presence of a high-growth, data-driven SaaS startup. Community monitoring and management. Copywriting (social posts, ads, LinkedIn newsletter) and social asset design.

- Creating the first ever Social Media strategy in the history of JLL, originally for EMEA markets and later globalized - Taking leadership on global Social Media strategy (creating guidelines and policies and overseeing their implementation) - Contributing to a 1M growth of JLL's global LinkedIn page follower base over the course of 5 years - Working remotely with marketers across the region, global teams based in London and Chicago and my counterparts in APAC and Americas - Managing a co-worker based in

Lecturer at post-graduate "Marketing in Social Media" studies (3 completed editions)

- Taking on a newly created position allowing to monetize social media trainings among the Dentsu Group's current and potential customers - Conducting over 50 trainings for companies including: Accor Hotels (20 trainings for hotel management staff in the CEE region), Microsoft, LEGO, Mattel, Disney, Neinver, Polkomtel, Wirtualna Polska - Internal trainings upskilling Dentsu staff.

- Leading a dedicated team (3 persons) offering analytics, research and reports supporting current and new business - Developing new research products in cooperation with other companies from the Dentsu Group (e.g. campaign monitoring reports available commercially) - Preparing social media strategies and trainings for key clients (e.g. Microsoft, telecoms) and new business.

- Joining the biggest Polish social media startup as one of the first employees (7th person on the team), top executives and shareholders - Developing the company until its acquisition for 26M PLN in early 2014 - Direct work on social media projects at all stages from preparing and pitching offers, dealing with contracts and invoicing, coordinating project execution with account management team or directly with clients, running advertising campaigns, invoicing (in 2012 I generated 1M PLN upselling to exist

- Initiating and taking on a dedicated role allowing the agency to develop Social Media competences. - Planning and execution of Social Media projects for clients and new business - Development of Social Media know-how (e.g. trainings for the account teams) - PR / promotional activities - e.g. creating a Polish version of the "Social Media Revolution" video popular in 2010, writing a blog called Socialistka sharing social media statistics

- conducting online research and analyses - knowledge management - creating e-marketing stategies for all major clients (incl. Coca-Cola, IKEA, Hochland, Peugeot, Nokia, Play, Agora, Commercial Union, etc.)

- conducting online research and analyses - knowledge management - creating e-marketing stategies for all major clients (incl. Coca-Cola, IKEA, Hochland, Peugeot, Nokia, Play, Agora, Commercial Union, etc.)

- Creating sales reports for Director of Sales Department and General Director - Working with regional sales representatives - Organising sales conferrences

Master's degree in International Relations (specialization in Logistics)