Mehmet Fatih Kutlar

•Led strategic decision-making for all customer-facing touchpoints, including digital marketing and e-commerce operations. •Increased brand awareness from 1.5% to 27% within a year through targeted digital marketing campaigns. •Reduced cart abandonment rate from 87% to 43%, improving overall conversion and customer retention. •Established the brand as a key player in the competitive underwear market by driving impactful digital strategies.

•Developed and implemented innovative strategies, utilizing persuasive techniques to deeply engage and influence target audiences. •Drove globalization efforts by expanding into new international markets, positioning the brand for global growth. •Executed a comprehensive omnichannel marketing strategy, seamlessly integrating digital and offline channels to enhance customer experience and boost brand visibility.

•Managed SEO and SEM efforts, improving digital performance and driving traffic to Karaca’s online platforms. •Coordinated with external partners and agencies to optimize digital campaigns, ensuring alignment with overall business goals. •Contributed to the expansion of advertising operations across Europe, implementing strategies for market growth. •Assisted in the execution of performance-driven campaigns on Google, Meta, and TikTok, enhancing the brand's digital presence.